Comments on: Add your name to the front of your postcards

By: The 3 Ds of Real Mail Marketing « Art Biz Blog

Sun, 10 Feb 2013 23:48:13 +0000

[…] the recipients’ faces when they find your art amid stacks of holiday sales inserts and bills. Imagine the smiles starting and then increasing as […]

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By: L Diane Johnson

Wed, 28 Nov 2012 16:48:06 +0000

In terms of “branding”, create a style for both sides of your card. If you send them frequently (and especially if not) then folks will recognize YOUR card before they even read it. Design simply, making sure your painted image is front and center. Yes, do have your name and site URL (URL does not need the “http://www” part!) On the mailer side can have great styling. Be sure to prioritize your text with the most important things in larger type, down to the details in smaller type. Another tip: if you are designing it yourself and you are not a graphic designer, use ONE font family, not multiple styles. For instance, if you choose Times, you can use the std font plus italics or bold for emphasis. Too many people shoot themselves in the foot by using too many fancy fonts. The reader will just tune the card out, just like a click-off of a web site.

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By: Implement a Postcard Strategy — Art Biz Blog

Wed, 09 May 2012 04:29:18 +0000

[…] real people who know and like you. They have an image of your art on the front (hopefully with your name there, too) and are likely to stick around longer than email in an […]

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By: Sandra Cherry Jones

Fri, 30 Apr 2010 20:28:45 +0000

Great suggestions. I recently had postcards printed with the title and my name printed under the image of the painting.

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By: Leslie Rinchen-Wongmo

Sat, 06 Feb 2010 04:30:26 +0000

I’ll definitely keep this in mind for my next postcard order. So simple yet so not thought of before! Thanks Alyson and Casey!

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By: Susan Buret

Fri, 29 Jan 2010 02:47:08 +0000

I am just about to order some postcards. Thank you so much for this tip….. and all the other wonderful advice you share with us.

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By: marianne hornbuckle

Thu, 21 Jan 2010 17:20:26 +0000

Your name on the front of the postcard in a complimentary font is a great idea – for some unknown reason have done that for years! Then you can repeat your name on the info side or not, giving yourself more space for good design, or other info. my work is abstract, so black in the background often works well, or a very deep version of a color that compliments the image.works even better…

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By: Alyson Stanfield

Wed, 20 Jan 2010 21:15:25 +0000

In reply to Tina Mammoser.

Tina: I am fairly sure that I wouldn’t like your work on a black background. Most of the time I don’t like black (SO harsh), but sometimes it looks just fine. Be careful. Black can weigh down a work.

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By: Michelle

Wed, 20 Jan 2010 16:29:02 +0000

The front of my postcard has an image of one of my Ancestress shadow boxes, and type which says: Michelle Davis Petelinz invites you to…
This has served me well in inviting customers to shows, and informing my mailing list members of various newsy events. I purposely did not use my business name since between the time I did the postcard design and now, I’ve changed it!

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By: Lynne Oakes

Wed, 20 Jan 2010 13:47:38 +0000

I only did this for the first time on my last postcard….and NOT because I knew it was the right thing to do! Thank you Alyson for putting our attention on these very important details!

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