Comments on: Following Up After You’ve Sold a Piece of Art

By: Alison Nicholls

Tue, 15 Oct 2019 16:23:18 +0000

Thanks Alyson – a great idea!

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By: Alyson Stanfield

Tue, 15 Oct 2019 14:47:35 +0000

Alison: I understand why you’d do this if you’re shipping the piece. If you aren’t shipping, definitely send the TY note in the mail later. Maybe 3-4 days later.

If you send the note with the piece, why not follow up with an email in a couple of weeks – ask for a photo of the piece installed. Then snail mail a few months after that.

For your repeat buyer-friends, why not offer a free service like installation or framing? Many artists (and galleries!) offer small discounts to repeat buyers and that’s probably enough. If they’re nearby, you could host a VIP party for them 1x a year.

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By: Alison Nicholls

Tue, 15 Oct 2019 12:48:55 +0000

Great advice, Alyson. I always send a thank you note but tend to send it with the piece that was purchased. But now I’m thinking I should send another snail mail note a couple of weeks later. I find it’s a lot more difficult to know what to send someone who buys from you regularly and who is also a friend. It’s easy to be too informal and not give those people the same attention you give to new buyers. Do you have any advice about that?

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By: Connie

Thu, 10 Oct 2019 19:31:30 +0000

In reply to Connie.

Thank you, Alison, for your advice.

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By: Alyson Stanfield

Thu, 10 Oct 2019 18:58:01 +0000

In reply to Jane Fritz.

Just the purchaser.

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By: Alyson Stanfield

Thu, 10 Oct 2019 18:57:41 +0000

In reply to Christine O’Brien.

Christine: I love this! And … I hope that the image is always one that didn’t sell — so that you can find a new home for it.

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By: Alyson Stanfield

Thu, 10 Oct 2019 18:55:34 +0000

In reply to Sandra Murphy.

That she is! I’m blessed to count her as a friend and client, Sandra.

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By: Alyson Stanfield

Thu, 10 Oct 2019 18:55:07 +0000

Renae. ]]>

By: Alyson Stanfield

Thu, 10 Oct 2019 18:54:53 +0000

In reply to Connie.

Connie: I’m glad you can understand. Galleries, just like artists, have privacy policies. That’s very nice that they even gave you an email address! You could email the person and ask if they’d like to hear from you (mentioning, of course, your privacy policy and your commitment to staying in good graces with the gallery). Then ask if they’d like to share their names. You could even ask if they’d like to be on your VIP list (and describe what that means).

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By: Sandra Murphy

Thu, 10 Oct 2019 16:34:54 +0000

I love Jill Soukup’s work! I follow her on Instagram and think she’s absolutely brilliant. So happy to see her work here on your newsletter.

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