Comments on: Another Gimmick or a Passport to Your Art?

By: Delilah

Thu, 09 Feb 2012 17:09:22 +0000

I just heard about Damien Hirst a few weeks ago, I need to get out of the studio more. I think it is a brillant maketing idea and I wish I could see it all.

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By: Ashley Lucas

Wed, 08 Feb 2012 15:18:11 +0000

I think it’s quite interesting… as artists we really have to do what it takes to get that buzz going 😉 This story reminds me of the film, “Exit Through the Gift Shop” in some ways…
~www.ladylucas.com

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By: Kelly

Wed, 08 Feb 2012 10:45:21 +0000

I went to the opening in Rome and it was just fabulous as an artist to go and see because the biggest collectors were there making quite a show themselves and adding to Hirst’s so well-cultivated by now circus atmosphere. But it’s a good reminder that this is considered the art world like it or not and if we have something to say about it as artists, why not jump into the arena to play?

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By: Patricia C Vener

Tue, 07 Feb 2012 21:31:03 +0000

I honestly have no real opinion about this. It worked for this chain(?) of galleries and might work for others if it appeals to them and fits their clientele. I think the important part is the part that it generated a lot of interest even from people who weren’t going to even try to undertake the challenge. Heck, it has us talking about it.

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By: Nancy Wylie

Tue, 07 Feb 2012 21:15:36 +0000

I’ve seen this done with several galleries in an area requiring a stamp to get a free drink or dinner at the local restaurant nearby. I don’t know that it sells art, but it does get people in the door to at least see the art and know it’s there.

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By: Cynthia Morris

Tue, 07 Feb 2012 18:55:37 +0000

Thanks for this post. It’s an interesting question – at what point do we tip from promotion to gimmick.
I found myself on this edge as I plan my novel’s launch. I had a lot of fun ideas and then I felt like I was generating a circus instead of a book launch.
I’m still exploring what feels authentic to me and what will create a buzz around the book so readers can share it.
I think we’re used to gimmicks – it’s the nature of the interactive marketing world we find ourselves in.

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By: Amantha Tsaros

Tue, 07 Feb 2012 18:53:35 +0000

To somehow steal, excuse me “appropriate”, this idea is brilliant. Gimmick or not, the guy has his work in 11 different locations across the globe. Why not aspire to have your work in 11 venues? Especially if it would be simultaneously. Fabulous.

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By: Janice Tanton

Tue, 07 Feb 2012 18:22:37 +0000

Hmmm….gimmick or art?
I beg that the art piece is in the thought of the “spot”.
It’s conceptual art with a handy bit of Tom Foolery thrown in for the Tom Foolery’s out there. Hirst borrows from the best – PT Barnum.
For me, it’s in the thought of the work that the art itself exists. Rather than stealing like an artist on this idea….I have one of my own, but you’ll have to wait to see it!
Step right up…the greatest show on earth…

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By: AnnaMaria Windisch-Hunt

Tue, 07 Feb 2012 17:39:24 +0000

Not fond of gimmicks or wanna be Warhols and Van Gogh’s if it’s been done it’s been done. So did Damien Hirst take this brilliant idea from a Studio Tour or neighborhood open house?

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By: Maria Peagler

Tue, 07 Feb 2012 17:28:55 +0000

Allison – I think this is a BRILLIANT strategy. Will definitely be thinking about how I can use it in my own business and that of my clients. Thanks for sharing it.

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