Comments on: Create Anticipation By Promoting Your Art Event Early and Often

By: Cindy Williams

Wed, 26 Jun 2013 22:01:31 +0000

Alyson, I wrote a long post earlier but it didnt show up. My idea was maybe do a painting or sketch of the venue, and ask the audience to guess where it is. Also, you could use “geo-tagging” and put the coordinates on it. (Maybe you could geo-tag with nothing else and ask the audience to guess the venue). Or if its in a restaurant or coffee shop, take a photo of the tables or the cashier, register, any familiar items ppl might recognize, and geotag it…. (for some reason, geo-tagging fascinates me). And ask the audience to identify the venue.
I paint churches sometimes and I had this idea to paint some outdoor and indoor items, statues, etc, and ask the audience to guess the geo address. Or I was also going to see if they could find the item I painted, and take a photo of them standing by the item, and they would win a reproduction of the painting. The idea needs work but its a start. So why couldnt an artist do something like that to create interest? Any thoughts? Thanks Alyson for this post, its got my cogs in my brain grinding 🙂

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By: Cindy Williams

Wed, 26 Jun 2013 21:49:33 +0000

I think you could post a pic of you working on one of the paintings for the show.
Also, you could post a “teaser”.. just a fragment of your artwork, and post different works every so often (portions) and say “if you miss my show you miss my paintings because they wont be posted online…” well maybe work on that plan anyway, I haven’t worked out the details. Or post them a month after your show or something. Your little posts always give me lots to think about 🙂

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By: Alison

Tue, 25 Jun 2013 15:46:56 +0000

Thank you Alyson for such a timely post. I have been accepted to exhibit my art at one of the libraries in Toronto for the month of May 2014 .
I have started to implement some these ideas to create the awareness and anticipation, but especially love the Pinterest idea.
Alison

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By: Cherry Jeffs

Fri, 21 Jun 2013 09:52:19 +0000

Thank you! I’m planning to try and raise funds for a new studio roof by doing an open-studio event next year (live and virtual). I love the idea of sharing my ‘vulnerability’ about the event in its initial stages. I hadn’t thought of it that way, assuming I need it signed and sealed before promoting it. Hadn’t thought of promoting it on Pinterest either. Great!
So sorry to hear about your cat, Alyson. My 14 yr old caught the asteroid back to Planet Cat in Feb so I know just how you feel.

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By: Roxanna

Fri, 21 Jun 2013 00:47:51 +0000

In fact, I am agree with Kat too, I feel like a old fashion person. I actually I no use social media, just the blog!!!! I dislike FB and I have no idea the Twitter or others tools… `:O
I definetely will read this web page, from the begin! Cause I need and its full of counsels!!!
Thanks Allison

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By: Kat

Fri, 21 Jun 2013 00:13:42 +0000

Totally agree with creating expectation, especially by using the social media sites. I actually discovered your blog from an earlier pinterest article you wrote and which I agree with. Pinterest is great for creating expectation provided you have the follower base and, because of its visual layout, it can really drive the point of your theme and spread the word fast enough. No artist should not be using social media sites, at least the main ones.
Cheers 🙂

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By: Roxanna

Wed, 19 Jun 2013 15:39:29 +0000

I never do that before, but definitely, I looking forwards to add this strategy to my art events, soon. Thank you Allison

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