HJM: You’ve proved my point. I’m just asking for a mind shift. Why can’t business be as creative as art? Why do you have to think of a “have to” rather than a “want to”? It will be a change, but it could prove to be a huge move for you.
]]>I totally understand that you do not think about mailings when you are concentrating on the color in your paintings. Nor would you think about color when you are working on your mailings. I think what most of us are talking about is shifting our attitude towards the business side of our art. Instead of resenting it or dreading it, we want to feel good about it, even take pride in it. Alyson always points out the concept of “sharing” vs. “selling.” A simple change of words and a whole new perspective sets in. We are always sharing our art with others. In my case it is a necessity. For example, if preparing and sending out gallery packets is about sharing, then it gives me joy to think more people will see what I do, instead of dreading doing it and putting it off. With this shift in attitude, going back and forth between studio work and business work is easier. And the time you dedicate to both goes from being incompatible to being complementary.
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