Comments on: Artist Newsletters < Deep Thought Thursdays

By: Being Heard Above the Noise — Art Biz Blog

Tue, 18 Dec 2012 12:34:16 +0000

[…] not only need ideas for your art, but also for content in newsletters, blog posts, and social media […]

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By: Why most artist newsletters stink by Alyson B Stanfield « debrabrettonrobinson

Sat, 02 Jun 2012 11:39:09 +0000

[…] words that could revolutionize artist newsletters: Focus! Focus! […]

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By: Why Most Artist Newsletters Stink (and What To Do About It) — Art Biz Blog

Thu, 31 May 2012 11:01:02 +0000

[…] words that could revolutionize artist newsletters: Focus! Focus! […]

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By: Amy Greenan

Wed, 30 May 2012 13:47:49 +0000

This is something I’m always thinking about, as I started becoming a regular e-newsletter sender in the past year. Here is a link to my most recent one, any feedback would be appreciated! http://us2.campaign-archive2.com/?u=216a56234e735784de9dcd256&id=fd500590e9 There is also a link to the archive on my website’s About page. I also work as a graphic designer, so I’d like to think that my newsletter design is attractive and eye-catching, and I love writing and think I do OK there. I can take critique, so feel free to get in touch and let me know what you think. Thanks!

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By: Laura Tyler

Mon, 08 Aug 2011 20:57:09 +0000

Thanks for covering the newsletter question, Alyson. To be clear, I am PRO PRO PRO email marketing. But the word “newsletter” has really stymied me. It’s hard for me to picture a newsletter without turning it into a hybrid catalog/art magazine. Which I don’t have time for. So I’ve felt stuck.
When we talked about this awhile back I think I used the word “buss” or “kiss” to describe the type of email I wanted to send. I was imagining something fresh and quick and friendly and got to wondering . . . What’s epistolary version of a kiss?
How about “postcard?”
Newsletters are fine in some cicrumstances but it’s not a format that serves artists well. They’re traditionally wordy, newsy, practical documents. If you’re a visual artist and the newsletter concept has inspired you catalog your achievements in newsy articles about your goings-on than it is not serving you.
Loving everyone’s comments, by the way.
– Laura

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By: Tina Mammoser

Fri, 29 Jul 2011 18:44:42 +0000

Coming to this a bit late so I’m sure some of my comments will be repeats…
What I’ve noticed most is that FB, Twitter, blog and newsletter audiences for me tend to be quite different people. Yes there is overlap but there is a clear portion of my ‘fans’ who simply want a monthly email, or they might only check the social sites occasionally so need the important info in one go less frequently. They also tend to be the people who actually attend shows and real-life events (and thus spend in the higher price brackets). My newsletter is also still the medium that gets the most response for special sales.
Also (something I learned from you!) is that the newsletter needs to be different content. Overlapping important dates but something in it needs to be exclusive or special. I do teasers on the social media sites but keep something aside for the newsletter subscribers. I tend to like to put in either ‘work in progress’ images or ideas or things that are sort of lateral from my art (like my geology studies). Part of the reason is that I’ve been paying attention to what newsletters I like from people (artists or others) and that kind of topic means I’ll actually read it – instead of just announcements and images.

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By: Amy Guidry

Fri, 29 Jul 2011 18:00:52 +0000

In reply to Laura Tyler.

I think this was from Wired magazine… it says “the best days for business-to-business mailings are Tues-Thurs before 3 p.m. For residential customers, evenings and weekends work best.” I can’t say who’s looking at my newsletter at work vs. home, so I don’t have two lists, but that may be more feasible for some. Again, I’ve been trying different things, but so far the most response comes during the day on weekdays.

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By: Laura Tyler

Fri, 29 Jul 2011 15:12:39 +0000

In reply to Brett.

I can relate. Have you thought about sending an occasional email postcard treat instead of saving everything up for a newsletter?

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By: Kelly Medford

Fri, 29 Jul 2011 15:10:38 +0000

In reply to Laura Tyler.

Yes, thank you for highlighting this again. I’m going to be more conscious of what day and time I sent out my newsletter this next month and see if this helps with responses. Thanks.

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By: Laura Tyler

Fri, 29 Jul 2011 15:07:45 +0000

In reply to Amy Guidry.

What a great observation about timing. My email marketing guru recommends setting your first mailings to arrive between 10am and 2pm on Tuesday or Wednesday which are the dates and times currently associated with the highest open-rates. He says open rates vary from business to business and experimentation is key.

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