Comments on: The Mythological Artist Rep

By: Dennis

Wed, 19 Feb 2014 19:04:34 +0000

Nancy: I am with a large gallery in Boca Raton,Florida, which is on a national basis. I design and build geometric sculpture and only have sold two in the past two years to private collectors. I am trying as everyone is to increase commissions or sales, however, I feel like I am riding a turtle. I like your approach, but do not see the marketing strategy. Any ideas?
Thank you.
Dennis

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By: Beth Rommel

Mon, 17 Feb 2014 15:12:22 +0000

In reply to Alyson Stanfield.

Sorry for the delayed response…no, the event never happened. I have worked on getting more commissions, working one on one with people. That has been successful. It is back to what we all know, it is my work and I am the best voice for it.
Also the children’s book that I wrote many years ago has come out of the drawer. I illustrated it and self published it in time for Christmas giving. It is now a marketing piece to use as I go forward in that industry. I am becoming active in SCBWI which is Society of Children’s Book Writers and Illustrators and taking every opportunity they offer to meet art directors, agents and editors. I feel I have found my niche.
Thank you Alyson.

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By: Robert Currie

Wed, 12 Feb 2014 21:44:29 +0000

Hello everyone, first of all there are hundred of Artist Agents (AA)assisting artists, dealers, private buyers etc.. around the globe… Global Ar Network has 82 on our payroll operating in 100 metro art markets and 20 countries…in our “Representation Management Div” 5th of our business. Artist’s Agent (AA) of the 21st century play many roles – Career Management, Business Generation, Event Analysis, Contract Management, Showcase Management, Public Relation etc.. Studies by PEW and Huffington Post also by GAN internal interviews indicate artists with an Artist’s Agent had more yearly opportunities, generated 76% higher income and live a less stressful life style than their peers without. Reference to galleries – It is correct, most micro-galleries (mom and pop) will not deal with Artist Agents because of margins. However, most major galleries, Corporate AC Executives, quite a few private art buying groups and Dealers will not deal with artist without an agent. So that comment somewhat mute. A skilled “AA” knows the difference between marketing and promoting..which means the results normally better. Here is a question– If not having an Artist’s Agent is a good thing…why is the failure rate of art businesses 90%?

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By: Angeline-Marie

Tue, 11 Feb 2014 11:45:20 +0000

In reply to Alyson Stanfield.

LOL I want the same, Cindy & Alyson!

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By: Cassandra Tondro

Fri, 07 Feb 2014 23:08:59 +0000

I do know of one artist rep who works with galleries, dealers and designers all over the country, and has just started doing international shows. The combination of the gallery/dealer and rep commission come to 75%, and the artist only makes 25% of the sale. Which could be good if she has a lot of contacts and sells a lot of work, but I don’t know about her volume of sales.

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By: Kathy Ostman-Magnusen

Thu, 06 Feb 2014 16:21:48 +0000

I checked out some of your sites to see what kind of talent was offering thought and advice. Wow, there is some heavy duty talent going on here. Yay.

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By: Sari Grove

Thu, 06 Feb 2014 16:05:57 +0000

In the old days…Consignment commission was one third to gallery…That total was split if there were other hands in the pocket like reps or consultants…Artist got 2/3…The 50% model is a wholesale price which requires money upfront…Artists doing that would sell the work outright to the gallery, usually more than one piece, the gallery buys it & marks it up as they please, within reason(which got lost somewhere in the inflationary high time)…Until artists learn math they will always be unhappy with reps & consultants & galleries…

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By: Kevin Aita

Thu, 06 Feb 2014 15:38:24 +0000

At one point I thought I needed an artist Rep. That was until I read “i’d rather be in the studio. I have since made a concerted effort to market myself to gain representation in galleries as per “I’d rather be in the studio” all good advice. I am currently represented by one gallery which has produced some results in sales but is not enough to sustain a career. I have found that the old model of the Art Gallery is struggling and failing in many cases, with many tried and true established galleries closing or refusing to take on new artist. I truly believe the the art market is changing and that the old ways of marketing have become ineffective. The artist will have to find new “out of the box ” ways of marketing their art. I don’t have a clue as to what these new ways are at the moment, but they likely are not the old school methods. It would likely involve the internet and some sort of a new hybrid of brick and mortar gallery representation and a freelance art rep (the unicorn). I honestly don’t think an artist can effectively produce great art and market themselves without one or the other suffering from attention. I was told by a wise business man that one should do what they are best at doing and hire someone to do what they can’t. I truly do need to be in the studio and not driving from gallery to gallery begging and “submitting” for representation. The amount,clarity and focus of my work suffered when I put on the marketing hat. I found that when I was represented by a gallery I became a marketing employee of the gallery to represent myself and still gave them 50% commission on my work. There just needs to be a “NEW” way. Maybe the Unicorn Rep is a new concept and yet to be born.

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By: Tony Roland

Thu, 06 Feb 2014 14:09:05 +0000

In reply to Lia O’Donnell.

Lia,
I like that a lot! One thing I love about working in the art world are the people. People love to be helpful and share their wealth of experiential knowledge.
Thank You!

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By: Sari

Thu, 06 Feb 2014 12:57:37 +0000

Perhaps the “kin” rep model works, because kin don’t do it for the money, & don’t ask for pay, if times are lean…

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