Comments on: Putting Your Art on Sale

By: Get Better Results with a Personal Plea « Art Biz Blog

Mon, 25 Feb 2013 20:36:32 +0000

[…] you’re telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass […]

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By: Linda Paul

Mon, 25 Oct 2010 18:32:31 +0000

I always have something on sale and my collectors love it. It does not effect the sales of other higher priced paintings. Online sales are 5,000 and counting. Sales are particulary great for study paintings and work that has been around for a while. Who doesn’t love a sale!

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By: One for You, One for Me: Pay for Your Art Materials Up Front — Art Biz Blog

Fri, 23 Jul 2010 14:25:27 +0000

[…] send the launch email. Clearly explain the offer as described under #3 so people know what they’re signing up for. Include the actual price and […]

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By: Artists

Sat, 10 Jul 2010 21:53:00 +0000

I think Kenneth and Alyson both make good points. Before I read this article, I was thinking “There’s no way to have a sale and maintain your market value as an artist, or is there?” All 8 tips are sound advice especially making it an exclusive limited-time offer that will last for an exact amount of days only based on first-come first-serve. Creating scarcity is always a great tactic and sets the stage for competition.
On the flip side, the last thing you want to do is damage your reputation so I can imagine this is a very fine line that Artists need to be aware of.

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By: Tammy Symons

Wed, 30 Jun 2010 16:07:34 +0000

I have built a base for my portraits of horses and portraits of children on Christmas Ornaments on ebay too. It seems once they get them in their hands they love them. However because Christmas ornaments are seasonal I offer sales before Sept,it keeps me busy and helps keep my supply of ornaments on hand.

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By: More Thoughts on Having a Sale on Your Art — Art Biz Blog

Tue, 29 Jun 2010 22:40:05 +0000

[…] I shared some tips for having a sale of your art. Now it’s time to clarify some […]

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By: HJM art gallery

Tue, 29 Jun 2010 19:07:29 +0000

In reply to Alyson Stanfield.

Alyson, Yes! totally agree! Promotional items like greeting cards, posters, t-shirts, mugs etc. actually do well when “on sale” and this is a good way to introduce people to your art.

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By: Kenneth Lane Smith

Tue, 29 Jun 2010 14:44:37 +0000

In reply to Alyson Stanfield.

Alyson:
For the most part, everything sells eventually. 100% of my works are limited editions, and in my experience, most pieces fall in and out of favor and back again over the years. So as I said, they usually all sell over time.
We also try to be as generous as we can when it comes to donations for fundraisers, charities, etc., and this gives us the opportunity to help our community with donateds works, with the add-on benefit of creating awareness. What goes around, comes around.
And finally, on the subject of donations, I learned a long time ago to never allow anything I donate to be included in a no-minimum bid silent auction. I have found too many people forget that the proceeds are supposed to go to charity, and instead bid as low as they can, often walking away with a piece for substantially less than it is worth. Good for the buyer I guess, but it doesn’t help the intended cause as much as it should, and it dilutes the value of the work.

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By: Tina Mammoser

Tue, 29 Jun 2010 14:31:53 +0000

I rarely have sales, and as a previously primarily gallery-represented artist (the world is changing alas), these were very specific in what was on sale. Studies, small works, works on paper, etc. – all things that my galleries do did show or sell so there was no complications with competition or customers feeling they paid a different amount elsewhere. I still do an annual sale, usually in January for tax time. This has become an annual event may of my collectors look forward to. It doesn’t stop them buying at other times, and buying full price, because they’re not waiting for a deal – the works in the sale are items generally not available any other time. So I agree with you – sale doesn’t necessarily mean discount, it can just mean something special.
Gwenn has a good point too, what are we receiving in return? Always balance those intangible benefits too, like further exposure when a piece is shown, maybe referrals from a corporate client, or even a trade of service. My first “tax time” sale actually saved me from declaring bankruptcy, so was well worth the price trade off!
As for urgency, I’ve found an auction format works best for my sales to generate urgency and some excitement – eBay specifically.

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By: Alyson Stanfield

Tue, 29 Jun 2010 14:02:31 +0000

In reply to Ellie Harold.

Ellie: That’s perfect! I think you went about it in exactly the right way. I’m so glad to hear that you know and appreciate the value of your work. You also set strong parameters for the discounts–and sold some work at full price. Congratulations. Classy.

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