Alyson Stanfield

Julie DeBoer

Finding Your Artist Voice through Mentorship with Julie deBoer (ep. 201)

This episode of The Art Biz delves into developing an artistic style with the support of mentorship. Julie and I explore the challenges of finding a unique voice, the significance of embracing what naturally emerges in your work, her shift from gallery representation to self-sales, and the value of being part of an artist community.

We end with a conversation about how, with so many commitments, Julie prioritizes her art.

Finding Your Artist Voice through Mentorship with Julie deBoer (ep. 201) Read

White-haired woman with daisy sunglasses on. Pointing to a sign that says Good Vibes Only.

What It Means to Be Fulfilled as an Artist (ep. 200)

I use this milestone 200th episode of The Art Biz to explore the deeper motivations behind artists’ desires for more recognition and sales.

While the external validation that comes with recognition and sales is important, we must remember that the ultimate goal is happiness. It’s about a commitment to your art for a more joyful life. My priority is to help you cultivate meaning through your art.

What It Means to Be Fulfilled as an Artist (ep. 200) Read

Alyson Sheldrake

Producing a Monthly Digital Magazine with Alyson Sheldrake (ep. 199)

Bored with newsletters? Alyson Sheldrake has published a digital magazine every month for 10 years. It promotes her work, her husband’s photography, and local businesses, reaching about 17,000 people per edition.

Alyson loves writing, designing, and publishing the magazine, calling it “the newsletter that thinks it’s a magazine.” Through Snapshot!, she promotes others who, in turn, help promote her.

By embracing rejection, artists can push their boundaries, take more risks, and ultimately protect and elevate their reputations.

Producing a Monthly Digital Magazine with Alyson Sheldrake (ep. 199) Read

Sara Conybeer oil painting

Beyond Motivation: Deadlines and Accountability Drive Action (ep. 198)

It’s fun to start a new project, but, if you struggle to stay motivated through completion, the ideas remain good ideas. In this episode of The Art Biz, I reveal strategies for unlocking productivity and success that I have learned for myself and clients. Learn how setting clear deadlines and establishing both internal and external accountability can drive you to conquer procrastination, finish projects, and achieve your professional ambitions.

Beyond Motivation: Deadlines and Accountability Drive Action (ep. 198) Read

Dealing with rejection with Megan Wimberley (197)

Rejection is a part of every artist’s journey, essential for growth and success. Megan Wimberley, artist and founder of Cowgirl Artists of America, offers a framework to help artists move past rejection. She emphasizes the importance of mindfulness and professionalism in managing setbacks.

By embracing rejection, artists can push their boundaries, take more risks, and ultimately protect and elevate their reputations.

Dealing with rejection with Megan Wimberley (197) Read

Peggie Collins painting

Vary your marketing message

There is no reason to be repetitive in emails and social media posts when you promote your art exhibition, event, or class. Hitting a different angle with each message makes it more likely you’ll pique the interest of followers.

I have some ideas for doing just that. Many of these suggestions lend themselves to emails, while others could easily be adapted for social media.

Vary your marketing message Read

Kelly O'Brien

Using Her Superpower and Biomaterials with Kelly M. O’Brien (ep. 196)

The experience of spending more time in nature during the pandemic catalyzed an artistic shift in Kelly O’Brien towards sustainable biomaterials for her art. She explains her transition from high-carbon materials like glass and steel to plant-based, biodegradable options—sharing tips and resources for doing the same.

Kelly also discusses her latest solo show and her engagement with her new community, how she maintains a robust art presence both in the US and the UK, and funding sources.

Using Her Superpower and Biomaterials with Kelly M. O’Brien (ep. 196) Read

Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195)

To help other artists connect directly with buyers, Jeff Schaller launched a county-wide open studio tour during the recession, and it’s still going strong.

In this episode, Jeff shares insights on organizing studio tours, highlights the benefits for participating artists (and which artists do well during open studios), and emphasizes the importance of self-marketing. We touch on effective marketing strategies (he likes a catalog), his budget and associated costs, and more.

Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195) Read

Scroll to Top