Deep Thought Thursday: Style vs. Gimmick
Overheard on Twitter: When does personal style turn to gimmick? With nods to @anniesalness @Art_News @aakschipper
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Assessing Juried Exhibition Opportunities, Part 1
How do you know when a juried exhibition opportunity is too good to pass up or is something that you should let pass you by? You have to ask a lot of questions without allowing yourself to be intimidated by the person presenting the opportunity. Empower yourself by finding answers.
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Post Your Statement Strategically
Now that you’ve read and followed the tips in last week’s newsletter, you have this great artist statement. It’s time to post it on your website. You not only have your statement for your printed portfolio, but it is equally valuable to your online marketing efforts. Here’s the big question: Is your statement on the
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Deep Thought Thursday: Art agents and reps
Is there such a thing as a fine art representative or agent (not gallerist) that can do all the work for you? How are they paid? How do you find them?
Deep Thought Thursday: Art agents and reps Read
The Oreo approach to criticism
As you know, the Oreo® is a cookie with two chocolate wafers on the outside and light, creamy filling on the inside. When you’re critiquing someone’s art or marketing materials, think of the chocolate wafers (the parts that hold the whole together) as praise. The fluffy stuff in the center is where you can offer room for improvement.
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5 Tips for Improving Your Artist Statement
When is the last time you took a long look at your artist statement? Did you close the file months ago thinking you were done with it? Think again. Your statement has the potential to be one of your strongest promotional tools. A well-written statement empowers you. The process of writing or perfecting your statement
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Deep Thought(s) Thursday: Do you owe your gallery?
If someone found you on a gallery website, do you owe your gallery a finder’s fee? How do you know? Does it make a difference if the client wants a custom painting that doesn’t yet exist?
Deep Thought(s) Thursday: Do you owe your gallery? Read
Sending your first email blast–what to say
Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response.
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Art Marketing Action: Finish Off the Sale & Follow Up
Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
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Free call about how one artist is fighting to protect artists’ rights
Artist John T. Unger is getting an unwanted education in copyright law. His court case could have far-reaching intellectual property implications for the original work created by other artists and creative entrepreneurs.
Free call about how one artist is fighting to protect artists’ rights Read