We looked at brochures last week, and I imagine that many of you decided you didn’t need a brochure–at least not right now. There are any number of ways you can share your art outside of a fancy brochure. And, as I said in the last issue, you want to target your message as much
Pitch your story to magazines Read
So, how do you close out a business-y email? What’s your favorite way to wrap things up? I’m keeping a list (yeah, we’ll see how long that lasts) and need your help. Let me get you started. Sincerely, With care, (a new favorite) Kindest regards, (an old favorite) With kindness, (when I’m trying to be
Signing Off in Your Emails Read
I've always thought that every artist should have note cards printed up with images of their art on them. Add your contact info to the backside and voilà! It's a pretty picture and a subtle advertisement at the same time. A number of artists have told me that they later see their note cards framed
Another way to share your art Read
If you haven’t written down your accomplishments for the last year, please take time to do so. Here’s the newsletter on that topic. I’ve been hearing from people who have done this and are pleasantly surprised at their lists. I know you will be, too. Upon request, and as a tradition, I will share my
Accomplishments in 2008 (and the lessons from writing it all out) Read
This is what I’m talking about! Don’t do what other artists are doing. Add a twist! Artist Brian Kliewer likes the “painting a day” phenomenon, but (and this is my take with my words) that’s getting kind of old. We like NEW ideas! Instead of just doing a painting a day, Brian is promoting 100
100 days, 100 paintings, 100 dollars each Read
The weekend before last I attended a two-day conference in Denver entitled Thin Air Summit ’08 (#tas08 on Twitter). I called it the Geek Conference for short. Rooms full of techy people talking about Web 2.0 stuff (social networking, video, podcasting, blogging, etc.) and introducing themselves by their Twitter names. I felt oddly out of
So much to do in Albuquerque and Santa Fe. So little time! But here’s a bit about how I spent last week. I kicked off my stay in Albuquerque with a delicious dinner with an old friend at The Artichoke Café. Five stars ***** from me. Stayed at my friends’ home in Sandia Park, which
Background: A client and I were consulting last week about a gallery talk she had coming up. She wanted help preparing for it because it had turned into something much bigger than she had imagined. She had a dilemma: How to respond to questions about her process. Not only was she not quite ready to
Use Questioning Strategies to Engage Your Viewers Read
You have a new website? So what? They say that’s the biggest question in PR: So what? You know as well as I that there is no longer anything new or exciting about having a website. Everyone has one. In announcing a new site or update, don’t focus on the newness of it. Instead, focus
How to Announce a New or Updated Website or Blog Read
Janice Mason Steeves, a client of mine, is opening a solo exhibit of new work in Ontario tomorrow at Abbozzo Gallery. She and the gallery produced a lovely, small catalog, which chronicles Jan’s recent journey to Turkey for the 800th anniversary of the birth of the Sufi mystic, Rumi. The catalog is available for sale
Give Away Your Exhibit Catalog Read
