From the moment a work of art enters a museum, it is treated as the special one-of-a-kind, irreplaceable object it is. It sits in a crate in the loading area and acclimates to its new surroundings. After sufficient time has passed, it is uncrated by the preparator or registrar who is wearing white gloves. A
Treat Your Art Like It Belongs in a Museum Read
Image (c) An Xiao, Hunger Memorial. (From the Street Haiku series.) You wouldn’t necessarily think of having an art show at an ice cream store, but that didn’t stop An Xiao. She writes: I was recently invited to show at an ice cream store, and, per your recommendation, I of course jumped at the offer.
She got an ice cream flavor named after her art! Read
Just posted this . . . it has to be approved by them. I’m always delighted to see the rare art feature on the Nightly News, so thank you for featuring the waterfalls tonight. But . . . I’m very disappointed that the artist wasn’t credited with the work. The least you could have done
My comment on the NBC Nightly News blog Read
In a recent article in USA Today, one of Google’s engineers (and a blogger himself) offers advice for how to get Google to find your site and to like you. Most of this stuff is mentioned as part of the teleseminars with Clint Watson, but there are a couple of new gems. For instance, I
Google offers advice in article Read
How did you decide to use your professional name? Do you have any regrets? (Like, you wish you would have used your maiden name or an initial?) For my thoughts, see How to Name Your Art Business.
Deep Thought Thursday: What’s in a name? Read
Now it’s time to make a list of everything you’d like to do to promote your exhibition. As you’re making this task list, keep your audience in mind. Who needs to know you’re having an exhibition? Whom would you like to show up at your opening? What magazines or newspapers should cover it?
Start Promoting Your Exhibition Now, Part 2: Break Down Tasks Read
2018 Update: Bento is no longer available. This is what we recommend. Got this email from Jennifer D. Anderson. As a FileMaker user for years, I’ve always hesitated to recommend it to artists because it requires a great deal of formatting. This may be a nice option for those who don’t mind a little formatting.
Artist databases: FileMaker “lite” for Mac users / Free Manuals Read
Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibition opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibition, class, gallery talk, or workshop coming up, don’t put off your marketing. Start your promotions right now.
Start Promoting Your Exhibition Now, Part 1: Describe It Read
Is it important to look like an artist? What does it mean to look like an artist? Has anyone ever told you you look like an artist? If you dress the part of an artist, tell us about it.
Deep Thought Thursday: Looking like an artist Read
For Memorial Day, I wrote my annual Remember edition of the Art Marketing Action newsletter. What did I forget? What do you need to be reminded of for your art career? This is the fox that I mentioned in my newsletter–the one that my cat chased up the hillside!
What do you need to be reminded of? Read
