I continue to collect stories from artists who are thinking outside of the box to promote their art. Have you created an event that generated lots of buzz? Have you gone far beyond sending press releases, postcards, and newsletters? Have you heard a story about another artist pushing the self-promotions envelope? I want to hear
Need to hear about creative self-promotions Read
A while back, I wrote about people who don’t buy your art because, they say, “I can’t afford it.” Anne Leuck Feldhaus commented that she often hears this from potential art collectors: "I don’t have any more wall space". To this, Anne replies, "Stats that show if you do not move your art around you
Are they not buying your art because they have no more wall space? Read
I just found one last copy of Bruce Baker‘s wonderful CD Dynamic Sales & Customer Service Techniques. I thought I sold out of them a long time ago, but lo and behold. This is what happens when you clean a closet! A description: This CD is designed to help you take an active role in
In response to my last post outlining Clint Watson’s must-haves for artists’ Web sites, Lisa Call commented: As to the rest of Clint’s list – I think he’s lumped every artist into a single category. I think the top 10 list of must haves for a website would be different depending on the purpose of
Your artist Web site content is determined by your art career goals Read
From Clint Watson’s Fine Art Views e-zine (reproduced with permission): We have updated our top 10 essential elements of an artist website, first published a bit over a year ago. We have changed the list slightly to reflect today’s landscape and the more widespread adoption of RSS technology. So, as of today, the top 10
The 10 essential elements of an artist Web site? Read
Received this question from Tina Cremer: "What is the best method to firmly attach the labels to the wall, yet not remove a chunk of wall when the labels are removed?" Tina, when I worked in the museums, we honest to goodness used lots of rolled up masking tape on the back of our labels.
How to attach labels to the wall Read
Many curators – especially those of contemporary art – will argue the merits of using labels in exhibitions. Not many of them are opposed to identifying the art, but a lot of them wish to stop at that. They don’t like to use extensive text on labels. On the other hand, the general public loves
Labels For Your Art Installation Read
Practice. No one ever achieves true perfection. That would make life dull. Practice your skills knowing that each chisel mark, each brush stroke, each line leads to your growth as an artist. Experiment. Try a different medium, a different size, or a different subject. Take chances, learn from your mistakes, and build on your successes.
5 Ways to be a better artist Read
Guess this font. I’m in the midst of selecting fonts and styles with my book designer. Do you know how many fonts are out there?! Seriously. Do you know? Because I want someone to count them all. And then figure out the subtle differences among the various serif fonts. It’s crazy! I’m convinced these typographers
Today’s Art Marketing Action newsletter is about getting real with your email without allowing it to take over your life. I mentioned that you should always respond with kindness even to emails that are seeminlgy rude. Deborah Ridgley wrote last week with this question: “What would you do it you receive the message which I
What to do with vague email inquiries Read
