Comments on: Avoiding Hype in Your Art Marketing: Why and How

By: Sari Grove

Sun, 22 Sep 2013 17:24:49 +0000

” Unless you have a campy or mass-market aesthetic, you and your art are best served by avoiding hype.” Ok, so I fall into this early disclaimer…I am camp…Which also translates into mass market because camp has a wide underground appeal…Gert Boyle the founder of Columbia Sportswear is camp too…So I’m on the fence…I do agree with wearing grown-up pants, understating rather than overstating, low key rather than high key…I also love you Marcia Yudkin & have been following along peripatetically for years…(Didn’t make it to Hawaii though)…What I wonder is this:Are women artists baby-fying their language due to misogynistic influences, or is this an organic sprout from the desire to retain the automatist-child within naivete, the speak as a child on purpose edict that we all learned from early prayer lessons? or are we just abbreviating from vegetables to veggies because we have run out of space?

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By: Alyson Stanfield

Thu, 19 Sep 2013 19:24:13 +0000

In reply to Lady Lilith.

Lady: Marcia is wonderful. Her books are loaded with excellent advice and good stories. I found her through her book “6 Steps to Free Publicity” years ago.

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By: Elaine

Thu, 19 Sep 2013 18:57:38 +0000

A great post, and so important. I’d add to please use grown-up language. And sorry, but that goes for this site too; I cringed at the lead post full of “yay! boo!” after eagerly clicking to see what Alyson had to say on her topic. I’m not six, and I don’t want to be talked to or written to as if I were. I see this on craft and mixed media blogs incessantly, and more than I’d like on serious art blogs. Don’t use diminutives for professional writing; say vegetables, not veggies, and congratulations, not congrats. Also, Evelyn above, it should be “and doesn’t have a mind of its own.”
I don’t agree that visual artists are not word people. Many people are both. If you’re not skilled with words and writing, hire an editor; we’ve spent years and years getting good at what we do, too.

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By: Evelyn Rowland

Wed, 18 Sep 2013 10:46:36 +0000

I write in the 1st person but remove as many I’s and Me’s as possible. Go for fact and a brief explanation of why. eg I use a fineliner for pen work because it is entirely predictable… A bit of quirkiness is okay, the sentence finishes with “and doesn’t have a mind of it’s own.” I totally agree with Marcia, very sensible post to share.

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By: Lady Lilith

Tue, 17 Sep 2013 21:56:23 +0000

I actually just went to Amazon and her books look really nice and helpful. Thank you for introducing Marcia Yudkin.

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By: Dee

Tue, 17 Sep 2013 19:38:48 +0000

Great professional advice, Marcia. What do you think about what person to write in? I was always taught it is better to write in 3rd person, rather than 1st person narrative, yet with a blog or website it is essentially a narrative. What is appropriate for which materials? Thank you.

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