Comments on: Untangling Blogs and Newsletters

By: Lori Woodward

Tue, 05 Mar 2013 13:53:59 +0000

Hi Alyson, this is such an important topic. Thank you for writing this post. I didn’t have time to read all the previous comments, so ild like to add… Why I need both.
Blog contents are read by search engines, so when I write about a specific subject in my blog, or present a painting of a certain subject, I get visitors to my blog and website via searches for those subjects. For example, I have a blog on painting luminous clouds, and I get a lot of visitors for that subject, as well as, “drawing with straight lines”. I wrote a blog on that while back and it’s one that I draws new visitors to my blog every week.
Search engines don’t read the contents of email newsletters. However, having subscribers who want the content of my newsletter delivered to their in box means they won’t miss my content if they’re away from the Internet and social media. Not everyone is addicted to social media… And many don’t have the time format in their lives. They do typically read their email, even if they aren’t on Facebook.
I’ve been copying the content of my email newsletter and pasting it into my blog, so I am sure to feed both audiences. So far, so good. 🙂

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By: A Quick-and-Easy DIY Marketing Recipe « Art Biz Blog

Sun, 10 Feb 2013 23:54:18 +0000

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By: Alyson Stanfield

Thu, 29 Nov 2012 14:49:09 +0000

In reply to Stacey Marolf.

Hi, Stacey! I love seeing you here and I’m so glad you found something helpful. Were your ears burning last night? Lisa was telling me you were interested in this topic and I said I had just written about it so she could send you the link. Then I get home and find that you found the link yourself. I love it!
Hope all is happy in your world.

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By: Stacey Marolf

Wed, 28 Nov 2012 19:03:52 +0000

Hi Alyson! This is exactly what I was looking for today. I appreciate both your post and the comments from all. I’ve allowed indecision on how to differentiate between my blog writings and newsletter writings to keep me from being consistent. But no more! I’ve finally set a writing schedule for myself and am planning out topics for the next 6 months. It doesn’t mean I can’t change topics when it comes time, but at least I won’t spend half of each writing session pondering which topic to write on. My target market is dance studio owners… I may not be an artist, but find your blog pertains to me more often than not. Thanks!

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By: Alyson Stanfield

Mon, 19 Nov 2012 04:41:10 +0000

In reply to Robert Schimmel.

Thanks, Robert, for dropping by. It sounds like you need to do some major business planning for the untangling part. It will be worth it!

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By: Robert Schimmel

Mon, 19 Nov 2012 02:35:54 +0000

Allyson, I bought your first book & have followed your wkly letter & blog for 2 yrs(?) w much interest, respect and gratitude. I have a wkly arts radio program (20 min) that focuses on interviews w artists & a broad spectrum of regional arts related folks. This program has generated a wkly Arts eLetter (clever? lol) from me that promotes the program and myriad other events, news, artist calls, etc. My challenge is how to link this letter to my own work, possible blogging, & a desperately needed redo on my website. Talk about tangled, I’m the definition! With over 100 programs needing to be on a cloud for consumption & getting back to my own art to begin making a living, I’m overwhelmed, excited, and a bit lost. SOOO, thanks for all the info and great conversations you generate that help untangle a bit here and there. And may I wish you a blessed and savory Thanksgiving w your important relationships.

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By: Kanika

Sun, 18 Nov 2012 01:29:45 +0000

I basically follow what Tina M does: I send out a Constant Cntact newsletter twice a month to remind subscribers about upcoming events, including a short summary and link to my blog in the newsletter, along with listing of venues that sell my work. I provide photos of works in progress and other topical subjects several times a day on Facebook, and put links to the blog and newsletter on Facebook. I enjoy updating FB the most and newsletter the least, but they must be done for marketing. I don’t do Twitter or Pinterest at this time. Thanks for explaining the uses for these publicity avenues.

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By: Patricia Roshaven

Fri, 16 Nov 2012 16:01:01 +0000

Clint Watson http://faso.com/clintavo/50773/are-you-ignoring-the-dark-social-network wrote something very interesting in a recent related post. There is now a way to find out how many people follow email links (he calls this the Dark Social Network because we’ve not been able to see this before) and this is compared to those who follow Facebook links. It turns out that only 20% follow Facebook links, while 60% follow email links!! So it makes sense to make use of your email postings. It would be interesting to know how many people follow blog links, or even read blogs, compared to email.

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By: Kelly Medford

Fri, 16 Nov 2012 09:47:36 +0000

In reply to Alyson Stanfield.

Yes! I’m just concerned that they are too similar. After reading the various comments I now have some ideas of how I can differentiate them. Thank you Alyson, timely as always.

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By: Tina Mammoser

Thu, 15 Nov 2012 22:11:07 +0000

You taught me so much about this! 🙂 I actually look at them as levels of information and I have 3 levels: Facebook, Blog, Newsletter. In a weird way you could say they’re all the same information with differences in time commitment for the reader – so all are blogs really.
Facebook is a micro-blog with 2-3 daily updates. It’s very of the moment. The people who read it are interested in what I’m doing *right now*. They also tend to only read information on Facebook, they won’t read elsewhere. Often they don’t even click the blog entries to read in full, they just read the summary on FB.
Blog is 2 posts a week and I think of them as a weekly summary – one about new work, one about ideas/process. People who read this are curious about following me but not constantly. They probably don’t use social media for non-work connections during the day. So it could take things from Facebook but give a bigger picture.
Newsletter is monthly and is a big picture view of my practice – I know some of my most serious collectors only read this. All the new work, exclusive insight into the newest ideas or research, and summary of shows dates to put on their calendar. The newsletter contains the most forceful calls to action because as the “push” method people are reading this when they have a bit more time so I figure they can update calendars, visit online site/shops, etc.
I think you’ve missed one important point. Different kinds of people might be drawn to different delivery and only read in one place. There are some areas of no crossover. My most vital information like show dates go in all 3 formats.

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