Comments on: Branding Your Art Business

By: pratiksha

Sat, 05 Apr 2014 10:27:44 +0000

Branding is much more than logo. Branding makes you memorable, leads to higher prices for your art, and creates fans. It also helps you make decisions because your selections should align with your brand. Brand harvest creates a brand strategy that encompasses all the visual aspects of the brand.

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By: Elizabeth Carr

Fri, 03 Jan 2014 16:34:58 +0000

In reply to » Tweek! : Virginia Greaves | textile paintings.

Virginia, Just checked out your website through this blog and was delighted to find you. I first admired your “Lincoln” at Abernathy Arts regional show last year, that I was honored to be a part of. Your work is amazing! I searched on your site for an email address, but found none, so am taking this route to contact you. Congratulations on your successful “branding”!

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By: Sion Chang

Mon, 09 Dec 2013 08:48:46 +0000

It’s a helpful post for me, thinking how to brand my art business.

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By: » Tweek! : Virginia Greaves | textile paintings

Mon, 02 Dec 2013 00:40:24 +0000

[…] “Branding Your Art Business” https://aaartbizold.wpengine.com/2013/11/branding-for-artists.html […]

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By: Anastasia Parmson

Fri, 29 Nov 2013 15:21:21 +0000

Thanks Alyson for including the little exercise of defining our perfect buyer, I’ve put it down on paper (her name is Catherine) and it will definitely help me concentrate my efforts.
I am also glad to hear Marilee’s recommendation regarding the Moo Luxe cards – I have just ordered my first batch of business cards from them with great excitement and trepidation.
I also agree with the point you make about BEING your brand – the clothes you wear, the way you talk to people, the way you respond to emails (or how long it takes you to do that)… There are so many details to building a good brand.
Since opening my first solo exhibition I have been faced with a clothing-related dilemma. I am very much into fun and unusual accessories like bright pink boots or galaxy leggings or hats with ears (I’m 28 by the way).. but I found myself avoiding anything ‘out of the ordinary’ for fear of alienating someone who is a bit more conservative. I guess I’m worried people might perceive me as an ‘air-head’ when I’m trying to get serious about my art business. Perhaps someone has advice on that conundrum?

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By: Clare Winslow

Mon, 25 Nov 2013 02:52:12 +0000

I like Moo cards because you can have a different image printed on each one. I can pick which image I think the individual would like or even let them choose one from a stack. More fun than traditional cards, and you’re offering up a kind of mini portfolio.

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By: Karen McLain

Mon, 25 Nov 2013 01:26:41 +0000

Excellent information on branding. Some of the aspects I am trying to brand are feelings and adventure. I try to support this with adventures and narrative.

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By: Phil Kendall

Sun, 24 Nov 2013 12:00:57 +0000

In reply to Lesley Birch.

Hi Lesley, thank you for the mention.

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By: Phil Kendall

Sun, 24 Nov 2013 11:58:43 +0000

In reply to William Hagerman.

Hi William, thank you for the mention!

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By: Lesley Birch

Fri, 22 Nov 2013 23:42:50 +0000

In reply to Lucy Chen.

This is a great comment. Initially I blogged because I was exploring my art and not caring and then people took me seriously and I sort of lost track of it because I became self-conscious, wondering who is reading and what they’re thinking. Suppose I have to get back to that naivete.

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