You want to sell your paintings or photographs of gardenias to the local garden club members, but they won’t give you the time of day. Have you stopped to consider it might not be your art but your approach? The garden club doesn’t know your background or where you came from. They just know you’re (another) someone trying to sell them something.
Marketing to Your Niche the Donnie Brasco Way Read
Guest blog posts broaden your audience instantly. You not only receive recognition on the other blog, but you’ll hopefully get a bit of traffic to your own. It’s free advertising and it’s more effective than paid advertising.
Promote Your Art by Writing a Guest Blog Post Read
Jeanne Guerin-Daley started an artist newsletter, but there are still many people in her contact list who have not subscribed. She’s knows a lot of them would be interested in receiving her updates, but she doesn’t want to violate their trust or any spam laws. How does she encourage them to subscribe? I applaud Jeanne’s
Invite Friends to Join Your Newsletter List Read
Two things about my process for collecting contact information are key. 1. There is no sign-up in full view, so the information remains private. 2. The request is active and in person. When people give us their email, they know they’ll be getting a “painting in their inbox” (and an immediate thank you for stopping by the show) and nothing more.
A Strategy for Asking People for Their Contact Information Read
Which would you rather embrace: The great publicity, goodwill, and friendships that come when others can promote your art (properly!), or the possibility that someone somewhere at some point might use your images improperly? Do what you can to protect your images properly, but don’t be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about!
Make It Easy for Others to Promote Your Art Read
Attention all college professors! Need help preparing your students for life after school? Painting professor Sandra Reed has designed a course for graduate students at the Savannah College of Art and Design using my book as the required text. The course is “Fine Art M.F.A. Self-Promotion.”
Syllabus for teaching with my book, I’d Rather Be in the Studio! Read
Are you driving people from your website to your blog and from your newsletter to your blog and website? And is your social media presence closely linked with the rest of your online persona? Be sure you’re thinking of your e-marketing in total. Each element isn’t separate, but is part of your network of strategic e-marketing.
Strategic E-Marketing: Everything Should be Connected Read
You’ll have a hard time promoting your art until you are uber excited about it. You’ll whine, you’ll complain, and you’ll make excuses. Just don’t let me be within earshot of any of these time-wasting activities. They are unproductive and will suck the life out of you, your art, and everyone around you.
Sharing Your Art and Ideas through Shameless Self-Promotion Read
Are you hiding your accomplishments? If I visit your website or blog, would I know that your work was on the cover of a magazine, featured in an article, or that you received an award? I’m not talking about a list on a résumé. I’m talking about graphics and photos. As a visual person, you
How do you overcome the terror of going to a party or reception where you might not know a single soul? How do you get comfortable with being uncomfortable? Here are some tips for breaking the ice at your holiday party or art opening.
Mingling at holiday parties and/or art openings Read
