Comments on: The obvious salespeople you’re not using (270)

By: Geri deGruy

Mon, 09 Mar 2020 23:01:26 +0000

Great ideas! I have a lot of repeat customers so I’ll be thinking about how to honor them specially.

]]>

By: Mary Martin

Tue, 18 Oct 2016 01:54:19 +0000

The cards I send are reproductions of the artwork they purchased. Hmmm. I never thought about adding instructions on promoting me. Suggestions?

]]>

By: Deborah Main

Tue, 20 Sep 2016 03:10:11 +0000

Great post and lots of great ideas here. I’ve dabbled in them all but need to reconsider. I used to have a “Jewel VIP Club” and had a party at a store (clothing, jewelry, shoes) and the store has a special discount for anyone that bought one of my pieces during that event. It worked great! But then my business got too much to handle with all the wholesale stuff and I lost track of my VIP group. I do have guest sign in books from my small private shows and receipts, so this is making me think I need to revive that group and have a special party for them. Maybe I could share with them my new direction, getting back to my roots of selling my work as art. Maybe some of them would have some great ideas. I have some long time supporters. Some have bought from me. Some have not. The ones that have not still have really supported me and come to all my events years ago. I need to tap into all those people as I feel I’ve totally neglected them. I just need to wrap my head around this and figure out how to have a thank you party, special invitation only, to all those who’ve supported me for 12 years. I also have done notecards, wrapped them in a ribbon and given them to guests at events or sent out as a thank you. But I think I will get boxes for them now and list them as art pieces instead of the collection they came from. So I can fancy that up real easily as I make more new artwork. Great ideas here. Love Myra’s suggestion about the 1st Dibs. As soon as I get a body of work into an exhibit I would love to do that. A preview party. Also, it makes me sad to hear what Stephen wrote. Stephen you are not alone. Sometimes I just don’t understand at all why people do not buy my pillows. They’re pretty. They all love them. But selling them is the hardest. That’s why I’ve opted for Alyson’s ACSS course to get back to selling them as art. People understand the price pt then and I need to still work on why they’re not your ordinary pillow…why they’re my art…everything that goes into them. Thanks for all this food for thought!!

]]>

By: mandy

Sun, 18 Sep 2016 23:55:59 +0000

In reply to Stephen Price.

you made me sad too Stephen – i went and had a look – your work is good – accomplished – (so you dont have to worry about that being the issue ) – chin up dude – selling art is hard – its part of the challenge – there is a facebook page ‘art business’ where a few artist go to talk about the more technical issues of selling art online – perhaps you could pick up some helpful information there

]]>

By: Myra Schwartz

Fri, 16 Sep 2016 19:29:36 +0000

I am a jewelry artist and will be celebrating my 25th year next month. I have had an annual week long sale every October just as the Chicago air gets crisp and the leaves turn color. The start of sweater weather brings out happy customers. Two years ago, I began inviting 30 longtime and other important customers to come shop on a Sunday for a preview day to my sale. The sale continues by appointment all week and ends with an Open House the following Sunday. The “First Dibs Day” has been a huge success each year. The customers loved it and some came back again with friends during the rest of the sale, which was so appreciated.

This year, I sent printed invitations using images of 5 different necklace designs. Each invitation had the necklace I thought each person would resonate with the most. I am working on gift bags for this preview day since this year is a special celebration. The bags are filled with fun, hand decorated or ribboned boxes, each containing small treats, like a jewelry polishing cloth, magnets with photos of my work (fridge jewelry!) a cake shaped box that will be filled with homebaked treats to take home as they enjoy doing each year, and last, a short personal note from me. I hope the small gifts will let them know I celebrate them and all they’ve done to support me over the years. I feel like I’m throwing them a thank you party! They buy a lot of jewelry on this first day, and many have been coming for all 25 years. There are a few fun quotes posted at my sales, one of which says “I have enough jewelry” …said no one EVER.

]]>

By: Barbara J Hart

Fri, 16 Sep 2016 13:22:44 +0000

Thank you for a great post with good advice on keeping in touch with collectors. I was thinking about creating creating greeting cards (with images of my new works) to send to my collectors as Christmas presents.

Thanks again!

]]>

By: Sandra Cherry Jones

Thu, 15 Sep 2016 21:47:22 +0000

You always have great ideas! I have followed you every since I first read your articles in Art Business News. Thanks for sharing!

]]>

By: Jaime Haney

Thu, 15 Sep 2016 21:10:15 +0000

This is a great post and a good reminder to keep our most valuable clients – our existing ones – top of mind. I just mailed out a birthday card to a collector today (a postcard of a new piece). I love the note cards to the new buyer idea! I hadn’t thought of that. My mother, who was a fantastic sales woman, always said you have to ask for the sale. Good advice.

]]>

By: Alyson Stanfield

Thu, 15 Sep 2016 20:03:24 +0000

In reply to Margit.

Thanks, Margit. I hope you can run with that idea.

]]>

By: Alyson Stanfield

Thu, 15 Sep 2016 20:02:51 +0000

In reply to Stephen Price.

This made me sad, Stephen. Are you doing the “keeping the list warm” part?

Reading and hearing isn’t “doing” so I have to ask.

]]>