Comments on: Double Check Your Publicity Text

By: dorothy

Tue, 21 Aug 2012 13:40:51 +0000

Thanks for making this point Alyson. I often see announcement/invitations that mention a venue with no address – not even the town. They seem to assume everyone knows where they are. That might work for local folks but with the internet these announcements are literally BROADcast and it can be frustrating to see an interesting event only to do the research and find out it’s too far away.

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By: Art Marketing Action + Podcast: Get the Word Out Early and Often — Art Biz Blog

Tue, 14 Sep 2010 17:59:58 +0000

[…] about the event as soon as it’s set. On your blog, for example, you might first post about the event details in an announcement. Then, you can mention it once a week in the context of other posts. Your […]

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By: Check List for Writing Correct Ad Copy

Wed, 05 Aug 2009 08:00:44 +0000

[…] a step further at her Art Biz Blog by giving you a “how to” on writing correct copy. Double Check Your Publicity Text . “Taking the time to double check your facts could save you from embarrassment, while […]

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By: Deb Gonzalez

Mon, 03 Aug 2009 19:54:20 +0000

Sari, I think in your situation a follow up email would be entirely appropriate and not considered “spam.” Anyone who checked the link before the changes would not know of the changes without the 2nd email and they might try to show up for your event on the wrong date. (now that might really upset them!)

But I do like the link idea, so as the event comes together, your guests will have easy and quick access to the most up-to-date details.

These are good common sense reminders – Thanks Alyson.

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By: Sari Grove

Mon, 03 Aug 2009 17:32:48 +0000

That bit of advice about posting the invitation on a website just led me to a new decision…Instead of sending out full details in emails, I’m going to send only ‘Invitation to Vernissage’ text with a link to a website with pictures & info…I recently got caught in a bind when a gallery changed the date of the event to coincide with a neighbourhood street event…I had already sent out a thousand email invites & felt scared to resend an Oops email, fearing I would antagonize by appearing to spam…Had I just sent a link, I could have easily changed the information on the website- plus added the names of artists who had only recently decided to participate, plus updated with better text as the show approached…

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