Comments on: Stop! Don't Send Your Email Message Before Reading This

By: Your Email List vs. Your Contact List « Art Biz Blog

Mon, 18 Feb 2013 12:43:50 +0000

[…] email list consists of the people who have opted in to receive your bulk email messages and […]

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By: How to Compel People to Click Through from Your Email to Your Website — Art Biz Blog

Fri, 29 Apr 2011 11:01:15 +0000

[…] rarely that an email announcing a new or updated website captures my attention. They usually say something like: I just […]

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By: Debra Russell

Mon, 14 Feb 2011 23:28:30 +0000

In reply to Meikie Knappert.

It mean using an email marketing system like constant contact or aweber.

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By: Meikie Knappert

Tue, 08 Feb 2011 07:57:40 +0000

thanks for the reminders, this is the sort of blog we all need!
putting the name in ‘dear xxx’ means putting them all in individually doesn’t it, or is there another way of doing it?

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By: Alyson Stanfield

Tue, 08 Feb 2011 05:35:52 +0000

In reply to Kate Klingensmith.

Kate: That’s a best practice, as well. Not only might they want to contact you, but sometimes email gets bounced back and can’t get through. There needs to be a backup.
Also, people have a higher level of trust if there’s a phone number.

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By: Alyson Stanfield

Tue, 08 Feb 2011 05:34:38 +0000

In reply to Casey Craig.

Casey: Yes, this would make a perfect email. But I still can’t believe how many people don’t even sign their names. It’s fairly rude.

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By: Alyson Stanfield

Tue, 08 Feb 2011 05:34:00 +0000

In reply to Tracy Wall.

Good point, Tracy. We started doing tests with the Art Marketing Action newsletter before we send them. I still don’t catch everything, but now it’s 100% my fault if it doesn’t work.

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By: Alyson Stanfield

Tue, 08 Feb 2011 05:33:15 +0000

In reply to Sue Pownall.

Sue: Do a search for “artist newsletter” on this blog. I’ve written a lot and have a list of topics on the subject in my book.

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By: Alyson Stanfield

Tue, 08 Feb 2011 05:32:39 +0000

In reply to Patty.

Patty: Oh, that’s awful. You gotta wonder what that person was thinking!

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By: Kate Klingensmith

Mon, 07 Feb 2011 20:02:31 +0000

Whenever I email anyone art business related, I always include my city, state and phone number. You never know if they’ll want to contact you by phone. A little off subject, but I always give my phone number when I leave a voicemail or phone message. I used to have a lot of clients who would not leave me a phone number when they left a message. It was time consuming and aggravating to have to look it up. While I couldn’t because they were clients in a state agency, it was tempting to not return the call because of the hassle.
Yes, testing links, attachments, etc is a great idea. I always want to make sure that what I’m trying to send is actually getting sent.

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