Comments on: Beyond SEO: SMO

By: Douglas ( MLM )

Wed, 15 Dec 2010 22:22:27 +0000

I guess its time for me to switch my focus from SEO to SMO. Thanks for the advice.

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By: Clay Ward

Wed, 15 Dec 2010 21:24:14 +0000

Hey, I’ve had some of the same experience with Facebook which is why I’ve created a twitter account (@esthlete) to promote my art (and other art that I want to see pushed forward.) And I’m a big fan of artists supporting each other. And on twitter that’s as simple as an occasional retweet.

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By: Erin Everhart

Tue, 14 Dec 2010 23:07:40 +0000

In reply to Nina Kuriloff.

Thanks Nina! Glad you enjoyed it!

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By: Erin Everhart

Tue, 14 Dec 2010 23:07:22 +0000

In reply to Sari.

Great point, Sari! Hopefully one day Facebook won’t have to be blocked, but I don’t think that day is going to come any time soon 🙂

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By: Nina Kuriloff

Tue, 14 Dec 2010 21:05:59 +0000

Thanks very much for this excellent article!

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By: Casey Craig

Tue, 14 Dec 2010 17:19:00 +0000

In reply to Erin Everhart.

Thank you Erin. I really appreciate your informative reply and I hope that the powers that be at Artrise will make some changes.
~Casey

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By: Sari

Tue, 14 Dec 2010 17:03:23 +0000

The reason people aren’t clicking on your links is because most workplaces block clicking on links…This means that the people who are reading your Facebook page are surfing from a work computer…The way to deal with this is to make short interesting text that can be digested right on the page…This can be art text-just make it short & no links…

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By: Erin Everhart

Tue, 14 Dec 2010 17:00:12 +0000

In reply to Patricia C Vener.

Thanks for the comment, Patricia! I’m glad you enjoyed the article and are seeing the benefits of using Facebook to build your online presence. Social media is a great tool, but it does take a lot of work to see some results. Let me know if you have any questions; I’d be happy to help!

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By: Erin Everhart

Tue, 14 Dec 2010 16:56:01 +0000

In reply to Casey Craig.

Casey, thanks for the comment. I do think Facebook is worth considering joining, mainly because of the amount of connectivity you can have with others. But, as I mentioned to Alfred, it’s odd how results do vary drastically.
For artrise, I certainly understand your concern with the copyright policy. Alyson mentioned that to me prior to this post, and I passed the word on to the founders, Alex Soare and Alex Neculaie, as this is a reasonable concern. The site is currently in beta, so there’s a lot more work that can be done to make it the best place for artists. They’re currently talking things over with their attorneys about the fine print to see what they can do to make you and other artists feel more comfortable. Suggestions like this will certainly make artrise a better place, and we welcome them!
For your last question, I think people are more inclined to “Facebook search” for new people and businesses. People travel through different friends’ profiles and stumble upon friends they didn’t know where on there. That gives creating your profile and fan page a leg up than search engines, which can be hard to get a high enough ranking to be found. Blogging and a Twitter account are also great supplements to reaching new people who aren’t familiar with your work. Following people in the art industry on Twitter is as easy as doing a search for “artists” and instantly you’re connected. When you build up your network, you can bring people to your Facebook page, too.
I hope that helps! There’s a lot more I can discuss about getting fans on Facebook, but I may have already over done it with this comment! 🙂

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By: Patricia C Vener

Tue, 14 Dec 2010 16:48:21 +0000

1) Facebook allows you to make your posts and images unavailable for use in their internal ads. As far as I know, they don’t take over your image copyrights.
2) To get fans takes some work. It sometimes seems like high school to me where the cliques and “in” people have lots of followers while less popular folks have to scrabble for attention. Nonetheless, I am not convinced that working the crowd can’t make a difference. I have noticed an increase in attention to my fan page the more attention I give it. I am unable, as yet, to discern any trend in what posts or when a post is more or less likely to receive a comment or a “like.”
3) I think this article is both interesting and very timely. For those of us who are not gallery represented and who have control over our own marketing and selling, SMO is perhaps an excellent focus for our attention.
Thanks, Alyson, for publishing this article. I suspect the topic will be added to the next edition of IRBIT…
😉
Patricia

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