Comments on: A Single, Focused Call to Action

By: Alyson Stanfield

Thu, 14 Mar 2013 05:05:17 +0000

In reply to Melanie.

Melanie: Breathe.
Newsletters are different. This article refers to a last-minute email blast where you want to encourage action (attend, buy, etc.).

]]>

By: Melanie

Tue, 12 Mar 2013 14:54:45 +0000

Oh no. I just sent out our monthly newsletter with three call to actions. Sigh….Always learning over here in the small business art world. Thanks for the knowledge!

]]>

By: Alyson Stanfield

Tue, 29 Jan 2013 05:21:44 +0000

In reply to Filio.

Absolutely! I have another article about subject lines here. 😉

]]>

By: Filio

Mon, 28 Jan 2013 23:31:33 +0000

A killer headline/subject line is important too. I’ve read that it takes seconds for someone to decide whether they open your email based on the subject line. I’m still trying to perfect the art of a great headline. Not always an easy task.

]]>

By: Email Marketing for Artists: A Compilation — Art Biz Blog

Mon, 08 Oct 2012 11:00:27 +0000

[…] focus your message. You’ll get much better results when you know what you want to accomplish with your […]

]]>

By: Alyson Stanfield

Sun, 21 Aug 2011 21:26:09 +0000

In reply to Eric Henty.

Sounds like a good book, Eric. Thanks for the recommendation.

]]>

By: Alyson Stanfield

Sun, 21 Aug 2011 21:25:08 +0000

In reply to Jennifer Ressmann.

Jennifer: I think it’s fine to call Bunny with a Toolbelt adorable. I think she’d be fine with that. Her museum work is a little less than adorable, but still wonderful.

]]>

By: Jennifer Ressmann

Sat, 20 Aug 2011 14:35:46 +0000

Hilary Pfeifer’s come a long way, hey? Wow! Fantastic. I hate to call her art adorable – but, some of it really is. The books are a great idea and turned out great!

]]>

By: Eric Henty

Fri, 19 Aug 2011 16:24:44 +0000

Thank you Alyson for the good advice!

]]>

By: Eric Henty

Fri, 19 Aug 2011 16:23:25 +0000

Very true. Studies have found that too many choices may attract more viewers, however, less buyers. Better to be focused. Great e-book out about this “Neuro Web Design: What Makes Them Click?, by Susan M.Weinschenk, Much better to have fewer choices, you will have more buyers.

]]>