Comments on: Valuable Business Lessons From Infusioncon

By: Personalizing Your Marketing to Improve Results - Art Biz Success

Mon, 06 Dec 2021 17:20:34 +0000

[…] like to be treated as individuals. We like to know that you care about us and want a personal […]

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By: Alyson Stanfield

Wed, 17 Jul 2013 15:16:42 +0000

So this is interesting, Marcia. If I have an image that doesn’t need to be enlarged (like those in this post), I don’t have them clickable. But you’re saying (duh) that I should have the image click through to the post itself so that it’s clickable in an email. What an insight!

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By: Marcia Yudkin

Wed, 17 Jul 2013 14:46:27 +0000

Clickable photos are good, but for those reading your email on their smartphone, it’s even more important that they can read your message as plain text. When I am traveling, I sometimes get urgent vendor emails that are completely jumbled and unreadable on my smartphone. I see all the html commands and can’t find the real message in the chaos or even the email or phone number to call to find out more.
In addition, when you have a clickable image, make sure you also provide a link that will be visible to those who aren’t getting images in their email. For a while, Copyblogger was sending its blog posts with the click-through link only on an image. That meant people reading the email as plain text couldn’t click to read the whole blog post.
Marcia Yudkin

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By: Alyson Stanfield

Tue, 02 Apr 2013 14:22:39 +0000

In reply to Cathy de Lorimier.

Cathy: And be sure that it matches the content of the message (anti-spam law). You can still be clever and comply.

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By: Cathy de Lorimier

Mon, 01 Apr 2013 21:41:32 +0000

Your reminder about making the subject line of the email stand out makes complete sense! I notice myself only opening emails with a clever or tantalizing idea or question, which makes me want to open it and FIND OUT MORE! Thanks for this tip among the others!

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By: Alyson Stanfield

Mon, 01 Apr 2013 20:15:56 +0000

In reply to Amantha Tsaros.

Amantha: Remember he’s really talking about clickable images in email here.

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By: Sarah Atlee

Mon, 01 Apr 2013 17:36:34 +0000

I also didn’t think to make photos clickable in my emails. I’ll make sure and do that! Thanks for posting this valuable information, Alyson – I look forward to reading about what advice sticks with you in the long term.

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By: Amantha Tsaros

Mon, 01 Apr 2013 11:22:41 +0000

Thank you so much. Oh, the clickable photo! I expect every photo to be clickable but I am sure that not all of my own online images are. This is important. It is astonishing to me that when I put together my own materials and online content I always forget my own habits as a reader/viewer. Thank you for the useful list.

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