Way to go, Jeanna! Sounds like a very productive year.
]]>Exactly! It’s amazing how grateful people are for that additional reminder.
]]>You’ve done a great job of this, Ayn. Do you think your corporate job helped you do this?
]]>1) “You can’t do it all.” Your words rang clear to me. We, as artists, need to focus. In 2015, I focused on building my brand over these three words that define my artistic brand: quality, passion, and refinement.
The “quality” of the posts was more important to me than the quantity of posts on Instagram, my blog, and Facebook. I made sure that my images were clean and well-composed.
I read other blogs and researched. I also made sure that my words were well thought-out.
2) I focused on my budget and put the money into these important business decisions: a bit of marketing education (i.e. Artbiz webinars) and a total website and brand makeover. For two years I was not happy with the overall functionalality and *message* of my website and blog, so I hired a website programmer and designer to re-do it.
I also spent (lots of) time re-writing my artist statement and personal story.
Now I am happy with my new website and blog–it feels like “home” to me!
]]>Being organized and able to quickly respond with images of available work, artist statement and other collateral allowed me to take on two big show opportunities – one a solo show at a credited Museum – which I otherwise couldn’t have done. Putting myself and my art out there professionally has returned that energy back to me in a big way!
Thanks for all your great teachings. Wishing you very happy holidays,
Ayn