I love this blog post! Marketing is so important for getting people interested in your work. The old manta “if you build it they will come” doesn’t work like the movies would have you think.
I love all the free ideas you can do to market your work. The truth is, marketing doesn’t have to be a budget breaker! Instead, marketing can be almost free, especially with social media these days.
I just read this post and your one on “The Truth About Why Nobody Came to Your Art Show.” Both had a lot to do with marketing your art and both were fantastic suggestions and straightforward truths. Thanks for that!
Just as a helpful suggestion, the company I work for helps do free promotion for art shows. We have art shows and gallery strolls on our event calendar all the time! It’s another good option for free marketing whenever you have an art show! You can check it out at http://www.spingo.com Hopefully that can help you and other artists in the future!
]]>I have been using Hootsuite to schedule posts in advance so that when I have something to promote, I set it up to post to my social media channels and then I don’t have to feel nervous about it when they appear in feeds. Plus I can do them weeks in advance and not have to stress about them in the weeks and days leading up to the exhibition.
For me this can be a bit of a challenge though, as I make painted installations and the work isn’t finished usually until a day or two before the exhibition opening, so I don’t always have a lot of images to share (except for work in progress shots), but they can still do the job.
]]>What I haven’t been able to figure out yet is the right place for me to market my art. If I was painting horses, I’d hang around horse interested people.
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