Comments on: A Blueprint for Producing Your Artist Newsletter

By: Alyson Stanfield

Fri, 14 Jun 2024 16:00:42 +0000

In reply to Laura Hunt.

Laura: That’s so great! I love that you enjoy it! Of course, I love Catty Corner. Purrfect.

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By: Laura Hunt

Thu, 13 Jun 2024 20:36:07 +0000

In reply to Belinda Y. Hughes.

I’m going to check this out. Thanks for posting the link.

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By: Laura Hunt

Thu, 13 Jun 2024 20:34:10 +0000

I’m the weirdo who actually enjoys creating my twice-monthly newsletter. I almost always have a new artwork or two to feature, so I write a short backstory about it, and always add a link to my website. This encourages me to keep my website up to date too. Depending on what’s happening, I include info about new exhibits, awards, media coverage, and addresses of galleries that show my work. And if it’s a slow news week, I have the Catty Corner where I include an image I’ve created of Ginsberg, my studio cat. I also publish “extras” for promoting special offers, like my current Italy Patronage Plan opportunity.
https://laurahuntart.com/pages/share-in-my-italy-adventure
Yes, there are times when I have to motivate myself to publish, but I see this as my direct communication with my “fan base” and I don’t want them to forget that I’m here. I hope Studio Insider is a bright spot in their inboxes.

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By: Belinda Y. Hughes

Mon, 04 Feb 2019 20:55:24 +0000

Great ideas, all! Haven’t begun my newsletter yet, but when I do, this will be my go-by. Shared to a Weekly Goals Monday discussion on newsletters in https://www.facebook.com/groups/WomenInCreativeArtisticBusinesses/.

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By: Alyson Stanfield

Tue, 15 Jan 2019 22:32:43 +0000

In reply to Susan Lally-Chiu.

Susan: Congratulations on getting out your first newsletter! You have a terrific attitude and will do well. I know.

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By: Susan Lally-Chiu

Mon, 14 Jan 2019 19:34:24 +0000

It was helpful reading everyone’s process. I finally sent out my first newsletter last week! It was such a big accomplishment for me. I’m starting out small- quarterly.

I think Alyson is correct that you have to pay attention to all the details—in your content and the technical side too. And her advice about how important newsletters and mailing lists are helped me get through all the bumps. In the end I realized that it takes practice like everything so just start doing it. It’ll get better.

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By: Trudy Rice

Sat, 12 Jan 2019 21:01:52 +0000

I’ve loved reading everyone’s process for newsletters – thank you!

I use an electronic task list called THINGS and have a Newsletter input task for each month. I add ideas or items I’d like to include in my monthly newsletter onto the list for each month. I generally start writing the content straight into CONVERTKIT my newsletter/subscriber program. I can see it nicely laid out and can send myself as many tests as I like. I always send it to be proofread as their is inevitably a few errors.

I work hard on the subject lines, as CONVERTKIT has A/B testing which means I have two subject lines for the same newsletter and the system will send a few newsletters to both, the most opened email from A or B will be sent to the remaining subscribers.

I try and get my newsletter out by the 1st of the month or a few days after. Then send out extra news blasts for exhibition openings, events or product launches.

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By: Alyson Stanfield

Fri, 11 Jan 2019 14:28:41 +0000

In reply to Tim.

Do you use email folders for this, Tim?

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By: Geri deGruy

Fri, 11 Jan 2019 00:22:09 +0000

I send out a monthly art newsletter and sometimes an additional one if something new and exciting is happening. I must confess I’m not as much of a planner as most of you. I usually write my newsletter in a day and send it several days later. Fine Art STudios Online, where I have my website, has newsletter templates so I write my newsletter there, add my new art which is right there on my site, and it’s sent to all my subscribers by FASO when I schedule it. I don’t have a specific day each month when I send it… maybe I should. I just get one out every month.

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By: Alyson Stanfield

Fri, 11 Jan 2019 00:17:10 +0000

In reply to Mary Wallace.

Whoa. That’s quite a story, Mary! I never would have thought about it. You did a great job fixing it quickly.

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