Comments on: 8 (Other) Occasions To Send Postcards That Promote Your Art

By: Pam Beer

Thu, 19 Nov 2015 22:58:34 +0000

Alyson,

Nice article. Not sure how I missed this one! Just noticed you used my “in situ” photos in this article. Thanks for doing that!

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By: Kellie Day

Mon, 26 Oct 2015 15:33:43 +0000

Great reminder to continue to send these out. I love reading all the comments. I use postcards to announce shows and classes, and feel that people love them. I think the result is long term, not instant, and that anything lovely you put out there contributes to success!

Thanks Alyson!

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By: Alyson Stanfield

Mon, 26 Oct 2015 04:08:46 +0000

In reply to Kristen M. Watson.

Kristin: Time and postage should be your biggest expense. About $100 for postage for all of those. Trying to figure out what you’re spending the other $200 on.

You can probably save on time by uploading your list to VistaPrint, but I think it’s nice to write personal notes on them when possible.

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By: Kristen M. Watson

Sun, 25 Oct 2015 22:21:45 +0000

Great article Alyson.

I have been sending postcards every quarter in 2015 and each time it costs me several hundred dollars for a list of 300 (stamps, cards, labels and ink). I design and order on vistaprint, print my own address labels and apply them and the postage stamp to each and every card manually b/c the post office wont process mailings this small (they start at like 5000). this takes some time to do. And this doesn’t include time invested in designing the card and the interim updating, adding, correcting mailing list addresses. My question is: Is this on par as far as time and money spent for this activity? Thanks!

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By: Amantha

Sun, 25 Oct 2015 10:49:45 +0000

Oh,my hat a desperately needed reminder! I keep thinking I need a major event to send cards – even though I know better. Thanks for the kick in the pants, Alyson!

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By: Lorraine Rimmelin

Fri, 23 Oct 2015 16:32:57 +0000

Hi Alyson
I do a thank you/new year mailing in Jan. I create a painting which is printed on a note card. Each card gets a raffle ticket and the recipient must check their number by going to my web site to view the winning number. I raffle off the original painting to one lucky person. My mailing list grows each year because everyone wants to have a chance to win. Thanks for more great ideas to help grow my art business. Lorraine Rimmelin

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By: Alyson Stanfield

Fri, 23 Oct 2015 15:13:05 +0000

In reply to Cate Anevski.

Love that story, Cate.

Many of the uses of postcards above do not have a CTA. They’re sent to nurture relationships, not to ask. I wouldn’t send a CTA on a TY note or holiday greeting or “just thinking of you.” It would look out of place.

But a CTA on a generic postcard could be: see my new work @… , like me on FB at … , sign up for email updates at ….
These aren’t great CTAs for a postcard because they require someone to type in a URL with the postcard in front of them.

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By: Alyson Stanfield

Fri, 23 Oct 2015 15:09:35 +0000

In reply to Patrice.

Thanks, Patrice. How have they paid off for you?

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By: Alyson Stanfield

Fri, 23 Oct 2015 15:08:40 +0000

In reply to Sue LC.

PS Print
Overnight Prints
Moo
Modern Postcard

I know there are many others.

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By: Alyson Stanfield

Fri, 23 Oct 2015 15:07:55 +0000

In reply to Elaine Luther.

Great solution, Elaine.

You can also use some of the special papers at FedEx Office (or probably any other printing place). A small, local printer might be a good friend to have.

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