Comments on: Old-fashioned Marketing (that Works!)

By: Tina from A Few Pretty Things

Fri, 02 Nov 2012 09:22:44 +0000

“She’s out there pounding the pavement, not just the computer keys” That tells it all.

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By: Embrace a Space and Get Your Art Out There — Art Biz Blog

Wed, 02 Feb 2011 10:01:33 +0000

[…] Showing and selling in restaurants […]

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By: Dolores Stuhr Scobba

Wed, 17 Nov 2010 22:44:14 +0000

I have been working to develop a program of using my Lithographs, (professionally printed) from four different canvas paintings I created, and prints on canvas, that I am making from the rest of my paintings. The program will give people the capacity to own a Lithograph, or Print on canvas, if they give a donation to any one of about 300 charities at the Charitychoices.com. I have sent about 400 emails, with program info. and 18 images to choose from, to 400 different people, and have received zero responces. So I know this is not working. I have it on facebook, and YouTube, with the same results, while everyone tells me profusely, that my paintings are very beautiful. Any suggestions?

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By: Ruth Armitage

Tue, 16 Nov 2010 04:43:02 +0000

I have always seen results from postcard mailings. I just hosted an open studio, and the only big sales I had were from former clients that I mailed to. I used the postcard to do double duty and advertised a class I was offering. I mailed to artists in my area from my watercolor society and picked up a new student. She attended the open studio, saw what I do, and signed up. A great testament to the old-fashioned methods. I also do lots online, though, which I think makes people think that I am very serious. (I am!)

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By: Patricia

Tue, 16 Nov 2010 04:15:33 +0000

In reply to Alyson Stanfield.

Ah, I see. Thank you.

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By: Alyson Stanfield

Mon, 15 Nov 2010 03:46:14 +0000

In reply to Patricia C Vener.

I’d say postcard for shows and exhibits (2-3 weeks out) followed by email reminders for the same events.

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By: Daniel Sroka

Mon, 15 Nov 2010 02:52:52 +0000

Arthur, if you have only received silence from your mailings, then you need to evaluate either (a) changing how you do the mailing (what you show, say, etc.) or (b) whether they are the best way to reach your audience. Something’s not working, so before you spend more money, see if you can figure out some way to change things.
When I had trouble communicating with some of my audience, I picked out a bunch that I considered ideal, and sent them private emails, asking them if I could send them some questions about my marketing (what they wanted to hear, etc.). It helped.

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By: Patricia C Vener

Sun, 14 Nov 2010 23:21:32 +0000

In reply to Alyson Stanfield.

I see, I think. So what I need to figure out is what goals fit with which type of mailing. My guess is Postcards for shows, exhibits, fairs, and similar while email for fast turnaround events, specials, or other internet based actions.

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By: Alyson Stanfield

Sun, 14 Nov 2010 23:10:59 +0000

In reply to Patricia C Vener.

Patricia: I would caution you not to think of them separately. There’s no such thing as a magic pill. Marketing is about spreading the message and getting your name in front of people. A postcard is treated very differently than an email message. Both can be effective for separate reasons — with different goals in mind.

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By: Alyson Stanfield

Sun, 14 Nov 2010 23:09:14 +0000

In reply to Nina Kuriloff.

You don’t need an outgoing personality. You just need to be able to fake it. And you really ought to have a positive outlook. People sense negativity and retreat.

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