Hi Alyson Ive been away for an extended weekend and off the internet grid…so good for the soul!
Yes I got very lucky and sold three paintings in one 13 week period from my website. It was never to be repeated in the four years of selling my art.
The website must always be kept fresh and be seen as a work in progress.
A pet hate? words in white on a black background on artists’ websites…so difficult for the visually impaired reader…they are also still buyers of art!

Mandy: It’s good that you found a good working style.
You don’t change things constantly. You test them. You need to stick with one for awhile to see your results before moving on to changing the variable.

Phil: Really? You can sell everything that fast from your website?

Thank you for sharing that, Rani.

Good work on testing that sign-up form and keeping customer details, William.
As for the personal touch… ABSOLUTELY! I wrote about that recently here: https://aaartbizold.wpengine.com/2014/08/whisper.html

Sari: I’m sure you and Patricia get it. Me? I’m confounded.

I’m sure you know what you mean. 🙂
And, yes, all of your points are correct.

Yep, avoid the ruts.