Comments on: The Process of Producing a Newsletter

By: Drive More Traffic to Your Site — Art Biz Blog

Wed, 15 Jun 2011 09:01:19 +0000

[…] more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful […]

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By: Jennifer Ressmann

Thu, 24 Mar 2011 23:59:55 +0000

Whew Mckenna – I spent many years in the design world – and that last minute stuff really wore me out.
I have just started my newsletters this year and am getting ready to send out the third one. I tend to learn as I go, so the first couple had their hick-ups and was written the week it went out. Not doing it that way anymore! Now it’s written far in advance. I am already planning & writing for Fall (in spring).
*note – the newsletter has been one of my best marketing tools – even with some glitches. Alyson’s Chapter on Newsletter’s is very helpful!!

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By: Oil Pastels Artist

Wed, 16 Mar 2011 23:52:47 +0000

Just a side comment… I love how Seth asks: “Why then, are you hesitating to make big plans?” Such an insightful question!

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By: WildC

Wed, 16 Mar 2011 10:41:54 +0000

Haven’t got to newsletters yet (it’s on the list!) but like Donna, I paint ahead for my daily artwork posts which I schedule to post automatically throughout the week. Blogposts I write over five or six days with assigned routines for each day – brainstorm, draft, edit, images, keywords, headings, revision for spelling and grammar, links etc. Gives me plenty of time to tweak it into shape.

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By: Mckenna Hallett

Tue, 15 Mar 2011 21:06:06 +0000

As someone who sends out my own business e-newsletters AND also works freelance for a few other businesses, I often don’t have the luxury of days, but only hours. If a biz owner wants a certain message sent the next day….??? I try to buy as much time as possible, but I can’t control my Clients schedule. If the big sale is in two days and they didn’t give me more than that as notice… oh well…
That said, having someone – anyone – proof read is the best advice ever! I just got two e-newsletters in a row from “major” businesses (one is a well-known bank!) who had very obvious grammar errors and one had a misspelled word in the opening header! Yikes!
Thanks for sharing your process, Alyson! I love being validated for my compulsive testing (I send tests to several email browsers: gmail, yahoo, thunderbird, and roadrunner – and have a “testing friend” with aol and outlook) but I know that some people will still get a slightly odd looking version no matter what. Imperfection is inevitable.
Now I know why I like your communications! You are nearly perfect everytime!
Mckenna

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By: Vanessa

Tue, 15 Mar 2011 15:09:58 +0000

The idea of writing a newsletter over the course of a few days is a lot less overwhelming that waiting to the final hour. I find that it takes me quite some time to figure out what topics or clips to post that will be of interests to various people.
I try to use it as a marketing tool but also want to make sure it is interesting to various people. How do you typically find that balance?

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By: Donna Pierce-Clark

Tue, 15 Mar 2011 13:29:12 +0000

Hi Alyson,
What you described is very much like what I am doing.
I work sometimes 2-3 weeks ahead.
I paint ahead.
I write ahead.
Sometimes, what I think will be forthcoming, never materializes.
Poof! Delete!
Other subjects become paramount and win out.
And, that’s ok.
Writing is fun, teaching is fun, and painting is my life’s blood.
So, it’s all good; and, I like being ahead in case I have something come up and I’m not able to get to a post. Like last week, I was sick, so I just couldn’t paint or write, but the blog goes out tomorrow morning, on schedule.
It’s all good.
Thanks for all you do for us.
Donna

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