Comments on: 5 Reasons to Use Real Mail

By: Peek Inside a Catalog of Your Art — Art Biz Blog

Thu, 26 Jul 2012 00:33:30 +0000

[…] catalog is tactile. It can be placed in a gallery setting and held in one’s hands. It can be sent through the mail with a handwritten note as a gift to one of your VIPs. There’s nothing quite like seeing your art […]

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By: Micole Kaye

Tue, 22 May 2012 17:46:11 +0000

People, now-a-days, are so focused on convenience they look past more meaningful deliveries. This definitely puts mild conveniences vs. going the extra mile into perspective.

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By: Marcus Uy

Tue, 08 May 2012 06:22:46 +0000

Hi Everyone,
In the interest of being transparent, I’d like to say that I work for RealMail (http://realmail.virtualthinking.net/), a service that allows you to use email to send real, paper letters.
That being said, I whole-heartedly agree that there is something special about sending and receiving real letters — especially from people you care about. In business real letters have a kind of gravity that email can’t compete with.
People also forget that writing to Congress and other groups are often a way to fix real problems in the real world.
There’s a time and place for letters, just as there’s a time and place for email, or phone calls, or meeting face to face. Our idea isn’t to say one is better than the other, but rather to make letters as easy as possible.

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By: Just Because . . . — Art Biz Blog

Mon, 26 Sep 2011 14:51:23 +0000

[…] a personal note to someone who bought your art just because you like them and appreciate them – not because […]

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By: PJ Hornberger

Thu, 22 Sep 2011 15:07:13 +0000

In reply to Alyson Stanfield.

Great information, Alyson. As my ML grew, it was no longer cost effective for me. On emails I’m getting 60 to 75% click rate. I’m happy with that. They can print it if they want it on the fridge. lol If I were hand addressing 200 postcards, it would be a Carpel tunnel nightmare. Sending to a target area has gotten me in trouble with clients in the past. Even if they can’t come, they want to be invited and know what I’m doing where. lol
Please don’t misunderstand me. I learn something from every discussion about art. It’s important to know and learn what will work for you or what won’t. thanks!

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By: Alyson Stanfield

Thu, 22 Sep 2011 14:47:12 +0000

In reply to Dita.

Now that’s an excellent response rate, Dita!

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By: Alyson Stanfield

Thu, 22 Sep 2011 14:46:46 +0000

In reply to PJ Hornberger.

PJ: I can’t speak for others, but a storyteller on my list just sent me a postcard after reading this post.
As a result of her postcard, I’m going to purchase a couple of her CDs for Christmas gifts.
it worked!
When I send out postcards, I target them. I get out the map and look at a radius.
But other people send blanket postcards that aren’t for time/place specific events. Those would go out to most of your list.

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By: PJ Hornberger

Wed, 21 Sep 2011 18:40:10 +0000

I’m very curious for those that still send a handwritten note or post card for a show… How many do you send out? For those that handwrite the addresses, how many do you do? I use to work with a gallery that only sent hand addressed invitations. She had at least 4 or more people doing that for a few days. It looked really nice. thanks

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By: Dita

Wed, 21 Sep 2011 18:27:34 +0000

Hi Alyson,
In my last show I sent hand written card with the picture of one of my jewelry. I made this card through Walgreens. There was 100% attendance. All the people who received this card came, brought their friend and bought some thing from my shop. I do not know if they will continue to do that to all of my shows, but the point is it worked. I am very new to all these. This time I sent some post cards created and mailed by Vista Prints. I don’t know the results yet. The show is on Oct 1 and 2. And it is not hand addressed by me!

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By: Well-Rounded Links

Sat, 17 Sep 2011 10:03:37 +0000

[…] 5 Reasons to Use Real Mail at the artbizblog. (My fave? #4: real mail is delightful.) […]

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