Comments on: Rebranding

By: Lana

Wed, 11 Aug 2010 15:37:14 +0000

As I previously commented, some of us are definitely NOT known by our names. “Lana” is bad enough–almost everyone gets it wrong, even when it’s spelled out in front of them–but add “Gramlich” to it & people’s brain cells start to explode. Brains will do mental gymnastics to avoid dealing with that combination & it’s cost me a lot of potential exposure. As a result, I’ve changed my business name to something more easily remembered (with my name in the tagline, instead.) It’s cliche, but at least it’s memorable!

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By: Patricia C vener

Fri, 02 Jul 2010 17:50:46 +0000

Alyson, one of the things I had set as a goal was redesigning my web site and blog to better reflect my more firmly resolved brand. It had been quite a few years since I coded my website (it predates CSS!) and of course for that reason alone could have used an update. I gave myself a launch date for the website and actually got done the important core pages two days before I had them due. A couple weeks ago I started revamping my blog theme. I’m not finished but I am pleased with my progress.
I know you, too, will feel great about this change in your branding. As artists, humans, and entrepreneurs, we are not static but rather evolve over time. Rebranding is part of this growth. I congratulate you on your well thought choices and I admire you for not holding back.
Patricia
(who invites everyone to visit her re-themed blog at http://vener-art.com/beadblog/ to see this work in progress)

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By: Ann Teliczan

Fri, 02 Jul 2010 03:10:46 +0000

I like your new brand. A lot!

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By: Jenny

Thu, 01 Jul 2010 17:45:02 +0000

I love that you’re rebranding to your name. I actually didn’t put two and two together for a while after I began following you on twitter because so many people “Retweet” interesting blog posts, links, etc.
I started my band with my name just so I could keep the same name even if I changed mediums, or names! Getting married last year made things a little complicated and there has been 1 press release gone wrong. I decided to put my “brand” name on everything and keep my new last name a bit of a secret.
Best of luck on your rebranding! I love love love your blog.

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By: Barbara Muir

Thu, 01 Jul 2010 16:42:28 +0000

Hi Alyson,
As you are the consummate professional I’m sure that whatever you
decide to do will be exactly right. Sorry about the red though, I really
love it, and it looks magnificent on all of your products, business card, bookmark too.
It’s true that change is exciting, and I’m sure the changes you’re contemplating will be fantastic.

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By: Kasia

Thu, 01 Jul 2010 16:14:17 +0000

I’m with you on all of this Alyson. I, too, am redoing my website. And I just recently decided that I AM MY BRAND as well. (Great minds must think on the same channels!) After trying on several cutesy names, I called my solo exhibit simply: Kasia’s LoveLights, which is exactly what my art is. The new website will follow in this same vain. I am projecting a Sept. 1 release date. It will be exciting to see what we come up with. Thanks for always sharing your thoughts. You are a ‘Dear One’ to me.
Kasia

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By: Deb Trotter

Thu, 01 Jul 2010 16:12:57 +0000

Alyson,
Sharing your reBranding with us is going to be so helpful & inspiring – after all … if an expert like you revamps and re-examines her brand & websites as needed, shouldn’t the rest of us?
I have no doubt the final transformation will be great – can’t wait to see 🙂

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By: Karen Baker Thumm

Thu, 01 Jul 2010 14:04:13 +0000

Good for you, Alyson! I never think of you as Art Biz Coach but as Alyson Stanfield, or just Alyson.
I’m thinking of doing the same thing with my website; getting rid of the cutesy name and going with MY name, the artist.

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By: Claudine Intner

Thu, 01 Jul 2010 13:47:46 +0000

Good luck with the overhaul! I can’t wait to see it!

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By: Angeline-Marie

Wed, 30 Jun 2010 18:21:24 +0000

I am with you on the re-branding: you do NOT need the “.com” on your ArtBizCoach. =)
I know it is YOU even though your name is not on the blog header. You do an excellent job of linking everything in your website….
Thanks!

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