Comments on: 7 Ways to segment your mailing list and make it more useful

By: Alyson Stanfield

Thu, 14 Sep 2017 17:42:51 +0000

In reply to Joy.

Keep up the good work, Joy.

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By: Alyson Stanfield

Thu, 14 Sep 2017 17:40:51 +0000

In reply to Wendy Edsall-Kerwin.

Nice, Wendy.

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By: Alyson Stanfield

Thu, 14 Sep 2017 17:40:20 +0000

In reply to marianne hornbuckle.

Good work on getting those interests noted, Marianne.

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By: Alyson Stanfield

Thu, 14 Sep 2017 17:39:40 +0000

In reply to MaryWestheimer.

Mary: You can do both – for sure. But there are times when you only want to email one segment, such as a class reminder.

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By: Joy

Sat, 26 Jul 2014 20:53:28 +0000

I segment my list into types of work people have purchased or asked about a certain type of work (prospects). I started makin gmy newsletters more personal and although sales have been slow lately, I do get positive comments about the newsletters. Sometimes it takes 2-3 months between newsletters. I wonder when I have time to work on sculpture. Alyson, thank you for your tips.

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By: Wendy Edsall-Kerwin

Thu, 24 Jul 2014 17:15:07 +0000

My online list is split into newsletters, workshops only, metalwork of the month, and into different show categories based on location. My master list (that includes people who receive mailings but not emailings) is further split into whether or not people have purchased work, bought my book, or taken workshops. (I also have family/friends/neighbors marked out.) Using the master database I can break everything down into what ever bits I want to use for a particular mailing.

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By: marianne hornbuckle

Thu, 24 Jul 2014 15:56:04 +0000

I maintain separate lists for my painting, sculpture, my husband’s Sumi-e, and an over all list for both of us (All News). At art shows, I try to note the interest directly in my guest book with a small note after the client has left, asking only those who seem very interested (but havenif they would like to be on my mailing list and sign the book. My website NL sign-up form has the same division of interest. You are right – I too can usually get only a name (first and last) and e-mail these days, if anything at all. The full contact info comes in only with sales, so note activity is limited to those. Mail Chimp makes it easy to divide up into segments, and doesn’t duplicate e-mails if someone is on more than one list.

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By: MaryWestheimer

Thu, 24 Jul 2014 15:45:34 +0000

While I certainly understand the value of segmentation and targeted marketing, I also believe in cross marketing. I’m guessing that, when segmenting, you are also making patrons for, say, one service, aware of another ….

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