Comments on: Go Ahead and Spoil the Surprise

By: K. Wayne Thornley

Sat, 08 Dec 2012 14:14:48 +0000

I like that secret icon idea. A lot!

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By: Virginia Giordano

Thu, 09 Feb 2012 13:04:32 +0000

I doubt if I would show more than 1 piece for an upcoming show because it’s just a teaser, an inducement to see the real thing. I always make a 4×6 postcard with one image and I think more than one would look crowded. This was the first time I posted on fb and I will do that again. As a result of this discussion, I’m thinking that maybe right after a show I will send to my email list and show them what is still available, or maybe post one piece on fb. A show is an opportunity and we market before. If it’s new work why not do a little marketing after too? (www.VirginiaGiordano.com)

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By: Toni Ruppert

Thu, 09 Feb 2012 11:43:38 +0000

Alyson, This is so timely and key. Thank you! I went ahead and did this yesterday morning on my blog. I shared just a bit of a painting with readers to entice interest in an art reception I’m having Thursday. Now that I’ve done this–and had soo much fun sharing–this will be part of what I do in the future.

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By: Donna Grandin

Thu, 09 Feb 2012 06:33:39 +0000

I had doubts when my gallery sent out an e-vite to my exhibition with the link to an online preview (with prices), on their website, 2 days before it opened. However, the morning of the show, they got a call from a client who had seen something she liked and wanted to make the purchase over the phone, and didn’t want her husband to know … she had no plans on coming to the opening!

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By: Judy Schafers

Thu, 09 Feb 2012 05:36:46 +0000

Thank you for a great perspective on this topic which has been a long standing question for me. I thought, before reading your post, Alyson, that revealing too much would deter people from attending the event because they would have ‘seen it all’. Before my Studio Show last November, I posted a collage (of sorts) containing many of my unframed artworks on my facebook page. It strategically revealed only portions of each painting except for the images that appeared on my invitation. Several people commented that they were intrigued by this ‘collage’ and were curious to see more. I am anxious to take it a step further next time and see what happens!

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By: Alyson Stanfield

Thu, 09 Feb 2012 04:28:03 +0000

In reply to AnnaMaria Windisch-Hunt.

Good luck with the show, AnnaMaria.

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By: Alyson Stanfield

Thu, 09 Feb 2012 04:27:24 +0000

In reply to Sue Grilli.

Yes! Let us know how it goes, Sue.

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By: Alyson Stanfield

Thu, 09 Feb 2012 04:26:53 +0000

In reply to Dave Casey.

That’s great, Dave. I’m glad you were able to take in the show.

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By: Alyson Stanfield

Thu, 09 Feb 2012 04:25:44 +0000

In reply to Theresa.

Absolutely, Theresa. And you learned it here first? That’s way cool!

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By: Alyson Stanfield

Thu, 09 Feb 2012 04:25:04 +0000

In reply to Noel Ashton.

Noel: Yes! We need to keep stressing that the live experience is different (better for most work!) than seeing the work online.
The only time it’s worse is when craftsmanship is poor and doesn’t show up in the image. And that happens.

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