Comments on: Email Subject Lines: Winners or Snoozers?

By: Mastering Subject Lines in 49 Characters or Less — Art Biz Blog

Wed, 02 Mar 2011 10:01:41 +0000

[…] use the same subject line for every email to your list. If we see the subject line News from Diane Jenson’s Studio every […]

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By: Stop! Don’t Send Your Email Message Before Reading This — Art Biz Blog

Mon, 07 Feb 2011 12:01:17 +0000

[…] Write a subject line that is more interesting than “Art […]

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By: DC Casey

Sun, 12 Dec 2010 07:23:04 +0000

In reply to Alyson Stanfield.

I don’t think this was a very good example from Kim. Seems to me that if she saved an email from an artist, whose show she wanted to attend, she would know the name of the artist and be able to sort her emails by Sender, thus finding the newsletter quite easily.

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By: Lisa Stewart

Sat, 11 Dec 2010 15:23:50 +0000

Heh! You know what kills me?
“Read my newsletter” or “Read my new blog post.” Really? Why?
And for those who think that Twitter helps them become masters with the art of brevity haven’t considered that words are painting to the canvas. “New Blog Post” is neither insightful or inspiring -specially in the land of noise.
I love “Claus It Santa” That could go one of two ways and I want to know! 😉
Lisa

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By: Alyson Stanfield

Fri, 10 Dec 2010 20:07:36 +0000

In reply to Kim VanDerHoek.

Kim: Don’t you think you can be clever AND clear? I think that’s the point. Those last 3 (which I think are the best) actually had content that related to the subject line.
And I don’t even think “clever” is necessary. Creative, interesting might be better words.

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By: Kim VanDerHoek

Fri, 10 Dec 2010 20:04:10 +0000

I’m going against the grain with you on this one. When I get a newsletter I like a clear subject line. There’s is nothing more annoying then trying to find that xx artist’s last newsletter amongst all the emails in my in box and not being able to find it because it had a clever and overly mysterious subject line. What if I saved their newsletter so that I had the info. on their latest show that I wanted to attend but couldn’t find it and missed the event because their email got buried in the heap of emails I receive? Clever and different is fun but I think clarity is important too.

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By: Alyson Stanfield

Fri, 10 Dec 2010 15:19:54 +0000

In reply to Lori Buff.

Lori: Do you mean the uncapitalized “art”? I don’t consider that a typo. Maybe I mistyped something somewhere.
Yes, I think Morning Coffee stood out as well. I thought the last 3 were the best. Whether or not “Free” (as in “Free Shipping”) is overused, it still gets to the point of what is in the message when you open it.

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By: Lori Buff

Fri, 10 Dec 2010 14:51:42 +0000

Including the typo was a good idea. That would be a certain trip to the trash from my in-box. Proof reading customer communications is so important yet often overlooked.
The morning coffee subject is the one that piqued my interest the most.
Thanks for starting this conversation.

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By: Alyson Stanfield

Fri, 10 Dec 2010 04:41:05 +0000

In reply to Dora Ficher.

Dora: Don’t look too closely at those stats! There are so many variables that make them false.
What you can do is to look at the numbers over a long run: when do they go up and down.
But what you saw doesn’t mean that only 193 people opened. It could have been many more.

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By: Alyson Stanfield

Fri, 10 Dec 2010 04:39:47 +0000

In reply to Vanessa.

Vanessa: Look at your inbox. What makes you want to open something?
Contact them in multiple ways, varying your message for each. I’m all about “sharing” rather than “selling” (sales speak). Just be likable.

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