Comments on: Subliminal Imaging: Warming Up People to Your Art

By: Jaison Cianelli

Wed, 16 Feb 2011 02:36:03 +0000

When I come across really good artwork it leaves an instant impression . I can close my eyes and remember the artwork years later. Repeated familiarity with the image, whether it’s a visit to the gallery or seeing it online, makes me think about actually buying the piece.

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By: Patricia C Vener

Tue, 15 Feb 2011 04:04:21 +0000

Does it have to be subliminal? How subliminal? Would promoting the same image of a work over and over again be subliminal or “hitting them over the head with it?”
This calls for an experiment!

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By: Debra Russell

Mon, 14 Feb 2011 22:32:56 +0000

In reply to Alyson Stanfield.

Yeah, I think it’s 15 times if it’s not warm contact – like an advertisement in print or TV or a mailing. We’re talking about your presence somewhere in their environment. I’ve found when it’s a personal interaction or a speaking engagement, sometimes only once is all you need.
With the logo, I’ve had so many people come up to my table at conferences and say things like – I saw your logo from across the room and remembered you – so I’m sticking with the one I’ve got. But Jesse really updated the colors and the font and it pops nicely now! So, I think it’s about how strongly you’re associated with the logo that you already have.

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By: Alyson Stanfield

Mon, 14 Feb 2011 22:19:52 +0000

In reply to Debra Russell.

Gosh, I’ve been saying “9 times.” Really? 15??? I believe it.
I replaced my logo last summer and things have only gotten better.

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By: Alyson Stanfield

Mon, 14 Feb 2011 22:18:39 +0000

In reply to Sherrie York.

Whoa. Thanks for that confirmation.

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By: Debra Russell

Mon, 14 Feb 2011 18:35:23 +0000

Absolutely – and these days those marketing gurus are saying as many as 15 times, because our world has become so filled with marketing messages.
I was having this conversation with my web designer the other day. I’m in the process of doing a complete make-over of my wordpress site and he, being a designer, wanted to make me a new logo. But I told him that the logo had already established itself and had too much goodwill value. So instead of making a new one, he just freshened it up to bring it into the new decade 🙂
I can’t wait to unveil it next month!
Debra

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By: Brad Blackman

Mon, 14 Feb 2011 15:25:22 +0000

That’s kind of like the old advertising adage that a person has to experience the same advertising message seven times before it even registers.

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By: Sherrie York

Mon, 14 Feb 2011 14:39:07 +0000

(Oops. I guess I should say it’s never yet been exhibited in REAL LIFE outside my studio. It’s been a lot of virtual places!)

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By: Sherrie York

Mon, 14 Feb 2011 14:36:59 +0000

Thanks again for the nod, Alyson… and I can confirm your theory by letting you know the edition (which was completed right before the winter holidays) is half sold out already, and it’s never yet been exhibited outside my studio. It was on my blog as worked progressed, on my website when complete, on the card… and here!

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By: liz holm

Mon, 14 Feb 2011 14:05:05 +0000

Great article! I agree wholeheartedly. The painting I featured on a show postcard sold before the show opened, and I had several calls about the piece. I think the same is true for new music. Sometimes it takes hearing a song a few times before I think “hey..I like that!”

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