exhibition venues

Adele Sypesteyn

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

Chances are good that you can’t answer that question because you were so myopic. You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit.

This week’s podcast guest, Adele Sypesteyn, has been making a living from her art for 4 decades. But she never gets too comfortable with income coming from a particular source. She pays attention to changes in the marketplace and economy. And she educates herself.

The people who go into galleries are 1% of the population.
I wanted to reach the other 99%.

Listen to learn how Adele made the decision to pull out of her galleries and how she easily replaced that income.

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn Read

Multiply your audience and expand your show’s impact with Jill Powers (27)

Jill Powers is a sculptor and installation artist who creates art around ecological issues. For her major exhibitions Jill creates public events designed to educate, delight, and challenge viewers. She also collaborates with local businesses, organizations, and experts to support and promote her artistic themes.

In this episode, you’ll hear about how she worked with dancers, scientists, and restaurants to expand the reach of the show beyond the walls and pedestals of the galleries.

Multiply your audience and expand your show’s impact with Jill Powers (27) Read

Caption: ©Jayne Rose, Transfixed. Oil on gessoboard, 16 x 20 inches. Used with permission.

Investigating Venues for Showing Your Art

If you have exhibiting your art on your list of goals (as you should), you’re probably overwhelmed.

First, there’s the research into potential venues. As soon as you begin the process (and it is a process), you will uncover venues you never knew existed if you live in a metropolitan area. One leads to another which leads to another…

Which brings up the second phase of overwhelm. Once you have this list of possible spaces, how do you determine which ones might be good choices for you?

What makes a venue attractive for an exhibition of your art? Let’s look at the pluses and minuses of potential venues using the checklists below.

It’s surely too much to ask that one venue might meet all the criteria for being a desirable location. You will have to weigh the positive and negative of each space. What can you live with?

On The Plus Side

The favorable aspects of a particular venue might be that it:

Investigating Venues for Showing Your Art Read

OVAC Resource Guide & Member Directory

Provide a Resource Guide for Local Artists

Attention arts councils, arts organizations, and anyone else serving local artists . . . Here’s a plea to put together a resource guide and member directory like the one I received from the Oklahoma Visual Arts Coalition (OVAC). In addition to the staff and member directory, the OVAC publication includes local and national resources to help artists build their businesses, enter exhibits, apply for funding, or join a local artist organization. (Thanks, OVAC, for including Art Biz Coach!)

Provide a Resource Guide for Local Artists Read

©2011 Howard Cowdrick, Oneness #2. Mixed media.

Enlist Help Promoting Your Art

There are plenty of people who are willing to help you promote your art, but don’t expect them to know where to begin. If you’re one of the many artists who are showing in non-art venues like restaurants, coffee shops, and bank lobbies, you might be resigned to the fact that these venues can be

Enlist Help Promoting Your Art Read

Starter Venues for Beginning Artists

Art doesn’t go from studio to museum overnight. Nor is art by beginners usually ready for fine galleries. So what are your options when you’re just starting out?
It can be daunting to take the first steps to selling your art. You want to grow, but you also know you need to just get your feet wet. Think about these starting points.

Starter Venues for Beginning Artists Read

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