inspiration

That’s me looking at Mel Ristau’s sculpture inside a locked building.

Empowering Art Viewers

One of the most valuable things you can do in your marketing is to teach people how to look at and appreciate your art. It’s not just good for you, but a gift that will last throughout the lives of those who experience it. I learned long ago when I worked in a museum that teaching people how to look at art empowers them and gives them confidence. Teaching people how to look at art empowers them and gives them confidence. Empowering them with skills is invaluable – to both you and them.

Empowering Art Viewers Read

spotlight on stage

Share the Stage to Make Fast Fans

Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time. It will also make you feel good!

Share the Stage to Make Fast Fans Read

Fight Complacency

When is the last time you promoted your art without relying solely on email and social media? Apply a similar mindset to your marketing that you use in the studio when you’re trying to work through a problem. Try something new. Anything!

Fight Complacency Read

Mara Purl

6 Be’s of the Art Biz

Guest blogger Mara Purl is an actress-turned-writer-performer-producer. The central character in her soon-to-be-released book is a fine artist. In this post, Mara shares what she calls the Be’s of the Art Biz: Be Authentic, Be Brave, Be Persistent, Be in Integrity, Be in Experience, and Be Creative.

6 Be’s of the Art Biz Read

Scroll to Top