I wanted to talk with Tracey because every encounter I have ever had with her as a member of our Art Biz Connection community has been positive. She is funny, warm, and generous. And she knows how to live life to its fullest.
The post Thriving as an Artist While True to Your Rural Roots with Tracey Hewitt (192) appeared first on Art Biz Success.
]]>The post Thriving as an Artist While True to Your Rural Roots with Tracey Hewitt (192) appeared first on Art Biz Success.
]]>Marilyn and I talk about the work she does within her Afro-Carribean community in East London, including how it is funded and why her growing network is essential. We also discuss her studio rituals, leaning into the discomfort of rejection, and learning to let go.
The post Leaning Into Her Roots and Community Art with Marilyn Fontaine (ep. 185) appeared first on Art Biz Success.
]]>The post Leaning Into Her Roots and Community Art with Marilyn Fontaine (ep. 185) appeared first on Art Biz Success.
]]>But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest for this episode of the Art Biz Podcast has found a way to do just that.
Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other unapologetically cute projects.
By placing her characters in the local townscape Ashley has increased the appeal of her work to a specific audience that continues to grow. I talked with Ashley about how she came up with the idea to tap into people’s love of a specific location and how she leverages it for her prints, products, and commissioned work.
We also discuss how she connected with a community even before moving there, how she juggles her life as an artist with that as a mother of a two-year-old, and which social media platform offers the greatest return for her work (it's not Instagram).
Even if you don't "do" cute or illustrations or location-specific art, you'll want to listen to ideas for connecting to new communities.
The post The Art Biz ep. 69: Leveraging Your Location with Ashley Lucas appeared first on Art Biz Success.
]]>But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest for this episode of the Art Biz Podcast has found a way to do just that.

Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other unapologetically cute projects.
By placing her characters in local townscapes, Ashley’s work appeals to an audience that continues to grow. I talked with Ashley about how she came up with the idea to tap into people’s love of a specific location and how she leverages it for her prints, products, and commissioned work.
We also discuss how she connected with a community even before moving there, how she juggles her life as an artist with that as a mother of a 2-year-old, and which social media platform offers the greatest return for her work (it’s not Instagram).
Even if you don’t “do” cute or illustrations or location-specific art, you’ll want to listen to ideas for connecting to new communities.
Music by Wildermiss

“If you want to make money with your art, you have to appeal to somebody else and find what that person connects to.”
“I like to think of the art in my shop as real estate — if a file can be produced again then why not put it somewhere else?”
“I always have a little bit of a different strategy when I’m promoting each of my sites and stores.”
“Putting the price out there has really helped the custom work come through.”

Ashley Lucas (aka Lady Lucas) is the daughter of two artists and the mother of a budding artist, 2-year-old Leon Bay. Her art combines her two favorite things in the world: animals and children.
Her work, which is unapologetically cute, features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other projects, and has collaborated with such companies as West Elm, OOLY, and Meredith Publishing.
Instagram: ladylucasart
TikTok: linzerlane
Music by Wildermiss
The post The Art Biz ep. 69: Leveraging Your Location with Ashley Lucas appeared first on Art Biz Success.
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