In this episode of The Art Biz, I give you 5 lists (a list of lists!)and tell you where to keep them and how to use them: good ideas, absolute no’s, things someone could do for you, 10-30-minute tasks, and done—your accomplishments. Don’t skip that last one.
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]]>I have a long list of things I'd rather not do. But If you are trying to make money from your art, you are responsible for certain tasks that you may not feel like doing.
If you are trying to make money from your art, you are responsible for certain tasks that you may not feel like doing.
Perhaps considering a few questions might help you get past the struggle.
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]]>Spend a couple of hours this week assessing all of the projects on your plate.
Projects are undertakings that require multiple steps to complete. You can’t finish a project in one sitting.
You might not be actively working on certain projects, but they are on your radar. You want to stay on top of them.
Here are some examples of projects:
It’s likely that you have 10-15 projects or more at any one time. Each exhibition is a separate project. Each article is a separate project. Each teaching gig is a separate project.
This first step is simply to capture all of your current and future projects in one place. You can do this on paper, in a document, on Evernote, or in a project-management system.
It doesn’t count to do it in your head. You must write them down.
After you have a good idea of your major responsibilities for the year (and beyond), you can add the tasks associated with each project.
Remember that a task is a single action, which might be dependent on an earlier action. Be sure you drill down your tasks so that each one requires only one step.
Add deadlines to your list.
This is a running list that you will update continuously in order to stay focused, so it’s worth checking it twice.
If you’ve done a thorough job, reward yourself with a good night’s sleep. You’ll rest easier knowing that you have everything in one place.
There is no doubt that peace of mind is the primary benefit of this exercise.
And who knows? If you do a good job – and if you’ve been nice – in 12 months you might get a call from the North Pole asking you to throw on a pair of green tights and assist a bearded VIP with his very important project.
Merry Christmas!
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They probably don’t know it yet, but you have the right words or the perfect piece of art for someone right now.
There’s no better time to share your gifts.
Every time you procrastinate or decide that a marketing action “probably won’t lead to anything,” remember that you are just putting off any positive results you could be benefiting from.
If you want to make sure you relish the holidays while still moving forward, block out holiday time and office time on your calendar.
You just have to do a little bit at a time to stay connected to your projects and commitments. If 30 minutes a day is all you can spare, then so be it. Set your timer and crank through a task.
Focus on taking single actions, not on what remains of the bigger projects.
Our projects are usually bigger in our heads than they are to implement. Most people find that once they start something, it’s hard to walk away from it.
Just start. Be open to where your initiative leads.
If your home reminds you of the presents you need to wrap, baking you need to do, or cards you should be sending, get out!
Go to a coffee shop to write your blog post or take a walk for inspiration.
Hard work yields a higher level of self-satisfaction than ignoring what must be done.
Think about how good you’ll feel in January when there isn’t a backlog of neglected tasks on your list.
How do you stay motivated during the holidays?
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]]>My housekeeper was overwhelmed with all she had to do following her father’s passing. The coach in me kicked in: “If you don’t mind my asking, do you write things down?”
“I never write anything down,” she admitted.
That’s why she was so overwhelmed! All of her To-Dos were floating around in her head. She had no peace because they were constantly nagging at her.

When a client and I are figuring out the best way to accomplish something, I’ll ask: Is this a task you’d do in one sitting or would you prefer to chunk it down into smaller segments?
You have to know how you work best and work with that tendency, not against it.
For brainless activities like updating a mailing list, I like small chunks of time. I can’t imagine spending 2 hours doing data entries.
But when I need to focus and think clearly, I work well with big chunks of time. I close down email and social media, develop a rhythm, and avoid distractions. Most of my writing projects require this type of scheduling and planning.
I write my newsletter best in several sittings. I need about an hour and a half to write a draft, but I won’t be satisfied with it in a single sitting. It will need two more pass-throughs before going to my proofreader.
I’ve learned that I need to approach my time working on big projects with a sense of purpose. I work best when I say to myself, “I am now going to write the first draft of my newsletter. I will do other things on my list later.”
Last week I held my first webinar (see below). I was a little nervous because I had attended some pretty lame webinars.
There always seems to be a tech issue at the beginning of a webinar and the slides are often horrible. I wanted mine to be visually interesting and engaging.
I’m very happy with my first webinar, but only because I practiced. I conducted about five run-throughs of my slides – carefully honing my words each time.
Whether it’s language for talking with people about your art or a cold-call pitch, practicing gives you the confidence to complete the task to your standards.
I couldn’t have pulled off a successful webinar about entrepreneurial artists without the help of two of my team members.
One person was assigned to answer any email questions before, during and after the webinar. Her attention needed to stay focused on her inbox.
Another person uploaded a new website page while the webinar was in session, which I directed people to at the end of the webinar.
Their help allowed me to stay focused on my guests’ experience.
You need people on your team – paid or volunteer – to help you succeed. That’s one of the hallmarks of an entrepreneur that I talk about in the webinar replay you see above.
What business lessons have you been learning lately?
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]]>Here are seven tips to help you maneuver around those barriers.
Dang it! You wrote them down somewhere. Where are those priorities?
You shouldn’t have to look them up. You should know your priorities and trust in them. They are beacons that guide your every move.
Your top business priorities are those things that will have the biggest positive impact on your career and business. Then you have essential personal priorities like family, health, and spiritual practices.
You need both business and personal priorities to do your best work and live your best life.
Those who love you should want to support you in reaching your goals, but they won’t know how to do that until you have explained it.
Telling people what you want for yourself will make it easier to set boundaries around your time. When you say, "I'm sorry I can't have lunch, that is my studio time," they will better understand why.
Saying Yes to your big goals means that you must say No to other things. Decide what can or should be eliminated from your schedule.
This might be socializing, spending time on social media, getting caught up in funny videos on YouTube, or watching television.
But it might also be that you need to pull back from venues that aren’t serving you or marketing methods that haven’t paid off after consistent effort.
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]]>Here are seven tips to help you maneuver around those barriers.
Dang it! You wrote them down somewhere. Where are those priorities?
You shouldn’t have to look them up. You should know your priorities and trust in them. They are beacons that guide your every move.
Your top business priorities are those things that will have the biggest positive impact on your career and business. Then you have essential personal priorities like family, health, and spiritual practices.
You need both business and personal priorities to do your best work and live your best life.
Those who love you should want to support you in reaching your goals, but they won’t know how to do that until you have explained it.
Telling people what you want for yourself will make it easier to set boundaries around your time. When you say, “I’m sorry I can’t have lunch, that is my studio time,” they will better understand why.
Saying Yes to your big goals means that you must say No to other things. Decide what can or should be eliminated from your schedule.
This might be socializing, spending time on social media, getting caught up in funny videos on YouTube, or watching television.
But it might also be that you need to pull back from venues that aren’t serving you or marketing methods that haven’t paid off after consistent effort.
A “rejection line” is what you’ll use to say No, Thank You to requests for your time and energy.
I tend to favor the one I learned from writers: “I’m sorry I can’t do that with/for you. I’m on deadline.”
Another favorite of mine is “Let me think about it and get back to you.” This is more about postponing a response rather than delivering an outright rejection. It’s perfect to use when you’re tempted.
Trust that you can reach your big goals. They wouldn’t have occurred to you if the Universe wasn’t ready to deliver.
There will be people and circumstances that try to separate you from your dreams. The more you have faith in your direction, the more likely you will be to stand up for what is important.
Post a sign on your door with the name of your studio and hours of operation. Add the date of establishment if that helps.
A sign reminds you (and potential interrupters) that you are at work.
When I was writing my book, my coach asked me, “What if you go into a bookstore and see your book on the shelf—only it’s been written by someone else?”
The thought that someone else would write my book before me helped me stay on task.
What is your “What If” question that will help you stay focused on your priorities?
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Most artists are overwhelmed with the work that must be done to build a business, but they resist turning over tasks to professionals who can assist.
When you seek support for your business from consultants, assistants, and other professionals, you:
This is why you must lose the DIY mentality for every aspect of your business. You must learn to delegate.
What is taking up your precious time?
What are you doing that someone else (who is more gifted in that area) could do better?
Keep a list of all the tasks you are currently performing that someone else could do. You don’t yet have to do anything with this list, but you must begin it if you want to experience future growth.
Here are some examples to get you started:
What tasks do you need to be rescued from in order to make more money from your art business?
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]]>Everyone feels overwhelmed at times. I find myself in this position more than I would like to admit and thought I’d share a process that has worked for me.

Make a list of everything that needs to get done, including the small steps necessary to complete the larger tasks. Everything!
From that list, write everything that can wait until next week onto another piece of paper. Then, put it out of sight.
Seeing everything that needs to be done adds to the sense of overwhelm. Your tasks still need to get done, but not all are urgent. Your separate list will be there when you are ready to deal with it.
Prioritize what remains on your list for this week. Number each task according to when you will perform it.
From these, identify the longest tasks. This early stage is when you have the most energy and drive to get things done. Might as well use this energy to its fullest.
Work your list using these tips:
If the overwhelming feeling comes up again, stop for a cup of tea and remind yourself that you can only do one thing at a time and it’s okay to be human.
Taking a breath in the middle revives the sense and renews your energy to continue navigating the list.
Repeat each week.
How do you organize your tasks?
About Our Guest Blogger
About her art, Kelley Dawkins says she wants people to “feel like they have stepped into an alternate universe where they can play inside of color and feel the mood that the artwork conveys, like a wholesome acid trip.”
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Most of us get lazy with our digital images. It’s too gosh-darned easy to take a lot of pictures and keep them on your seemingly endless disk space. But they soon become clutter.
In your down time, you can rename your images with titles that are much easier to find because they are descriptive.
You can also take the time to organize, delete, and reorganize your image filing system.
Upload new images of your art, your openings, and yourself to your website or social media sites. You don’t have to publish them as the descriptions and text might require more neurons than you’re willing to ignite. Just uploading the images is a step in the right direction.
Keeping your contact list and email list fresh with new people you’ve met is an ongoing task that is, I admit, not glamorous. But it has to be done. You don’t want to spend a lot of time updating your list when an event is on the horizon, and you have more important things to do.
Adding names to your lists in bits and pieces will pay off.
Artist Conspiracy member Mary Gilkerson shared her secret in the forums: “I’ve set my database to open as soon as the computer is turned on, which reminds me to do a little bit every day.”
This might be my favorite brainless task of all. Open up your documents folder on your computer and behold! I’ll bet you find a lot of files and folders that you no longer use or need. Dump them!
If you want to retain files that are out of date, create an Archives folder. I have one inside almost every folder on my computer. When something is no longer timely, I drop it in the Archives folder. For instance, I archive past workshops, audio programs I no longer sell, and classes I no longer teach.
Do the same with your paper files, recycling what you choose to get rid of.
There are too many heartbreaking stories of artists who have lost everything because their computer crashed, and they had no back-up copies of data. Backing up must be a habit. Put it on your calendar as a regular commitment.
Store your critical files – including image files – offsite or in the cloud.
Proactively find good people to follow and say nice things about on your social media site of choice.
On Facebook, comment on other pages as your page so that you’re mingling with others as your business. This allows you to clock in some marketing time without having to put too much thought into it.
What are your favorite brainless actions?
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