Kristen O'Neill and I discuss what she hoped to get from this challenge, how she organized it, how much of it was planned ahead, and what her workflow was like, including all of the platforms she used to share the content, and what she would do differently next time.
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]]>In art school, teachers and professors give provocative assignments to help students explore materials, methodology, and subject matter. To push them.
After school, and without this instruction, we’re left to our own to experiment. To find inspiration. To source ideas and material worthy of our attention.
We must recognize on our own when we’re in a rut and need fresh insights.
We have to, in a sense, create our own assignments to keep us engaged with our work.
In this episode of The Art Biz, I talk with Kristen O’Neill, who has been a team member of mine for 5 years. In the Art Biz Connection community, Kristen serves as an artist mentor to help answer questions and share her experience.
Kristen is an accomplished artist and, like me, a former museum educator. In January of this year, she created a 30-day challenge for her online followers to help kickstart the New Year.
As you’ll hear, the challenge consisted of daily art lessons for those who took her up on it. But I’m not sure if it was more of a challenge for them or for her.
Kristen and I discuss:
- What she hoped to get from this challenge (and if she got it).
- How she organized the many moving parts.
- How much of it was planned ahead.
- What her workflow was like—including all of the platforms she used to share the content.
- What she would do differently if she were to do it again.
Listen
Please join me in the Art Biz Accelerator
for busy artists who like knowing there is someone nearby to help
Highlights
- Details of Kristen’s 30-Day Art Challenge and what she hoped to get out of it. (1:29)
- How Kristen shared the challenge while honoring her email list expectations. (6:10)
- Creating and organizing a workflow that worked all month long. (10:42)
- The time commitment and unexpected challenges behind the challenge. (16:35)
- Lessons learned from the challenges of this challenge. (22:25)
- Staying motivated and accountable throughout a challenge. (27:52)
- Tracking the participation, success, and results of the challenge. (30:15)
- The value of Pinterest for artists. (38:30)
- What Kristen would do differently next time. (41:07)
Kristen O'Neill Quotes
- “I’m always looking for different opportunities and ways to reach out to more students and interact with more painters.”
- “It’s really important to honor what you say you’re going to do with your list.”
- “I picked up lessons more quickly than had I done the same amount of work spread over a longer period of time.”
- “If you haven’t figured out your system ahead of time, it’s going to be harder than it needs to be.”
- “Often we spend so much time guessing what is the right way to do something, and we could put that energy into just doing it.”
Related Episodes
These artists have challenged themselves with their art and getting it out in front of people.
Need to get your systems in order before undertaking such an enormous challenge? See ep. 78 How to Increase Your Productivity with Art Business Systems.
About My Guest
Kristen O’Neill paints the essence of landscapes based on real locations, including those from recent collaborations with long-distance hikers. Her Oregon Coast Trail series was also featured in a solo exhibition at the Grants Pass Museum of Art.
Kristen graduated from the School of the Art Institute of Chicago, and now lives in Southern Oregon where she has become passionate about teaching art. She teaches both online and in-person, leads a field trip program that has taught art history to thousands of 5th graders, and is an Artist Mentor for Alyson Stanfield’s community.
Follow her on Instagram @kristenoneillart
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]]>It hurts to admit that even bad videos play better on social media than a static photo, but as long as you’re going to the trouble to make a video, why not make it better?
The post The Art Biz ep. 130: 4 Video Mistakes Artists Keep Making with Zach Wolfson appeared first on Art Biz Success.
]]>There is no denying the import of video these days. Whether you’re chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it’s more valuable than ever to make good videos.
It hurts to admit that even bad videos play better on social media than a regular ole photo, but as long as you’re going to the trouble to make a video, why not make it better?
Video is probably not your primary medium, but think of making videos as another creative act.
Explore the tools available to you. Try new ones. Consider your subject. Refine your composition.
My guest for this episode of The Art Biz has more specific tips for you.
Zach Wolfson is a friend and filmmaker who hails from a family that values creativity. He and I have talked about the videos we’re seeing from artists, and I suggested it was past time to get some tips from him to help you improve those videos.
Zach came up with 4 video mistakes he sees artists making.
- Over-editing and over-producing your art videos.
- Not showing yourself in your videos.
- Relying too heavily on time-lapses.
- Obsessing over the quality rather than just diving in.
In the interview, we go over these one at a time and Zach shares his ideas for fixing them.
Listen to the Podcast
Highlights
- Zach’s career in filmmaking led to teaching artists how to make mini art videos. (1:50)
- Horizontal or vertical filming—which does Zach prefer? (5:50)
- Mistakes artists make when editing transitions in videos. (7:38)
- Over-producing filters, text, and other distracting elements. (10:52)
- Slowing down to capture the perfect shots. (13:53)
- The best POV in your art films. (17:52)
- Tips for overcoming your fear of the camera. (20:15)
- Does Zach recommend time-lapse videos? (23:34)
- The importance of sharing your story in your videos. (27:31)
- Leaving the legacy of your art through videos. (32:55)
A peek inside Zach’s Beyond the Gallery series.
Zach Wolfson Quotes
- “Too many elements can be overwhelming for both you when making the video as well as for the people watching it.”
- “Just record for longer than you think you should. Your future self will thank you for it.”
- “Your videos themselves don’t need to be art because your art is art.”
- “If you can find ways to include yourself in your videos, it will attach you more to your art so people can connect with you.”
- “Let us into your world and be able to see you in the context of your space.”
- “People aren’t following you because of how well crafted your videos are. They’re following you because of your art.”
About My Guest
Zach Wolfson is a filmmaker who helps artists make simple art videos to market their art. He is dedicated to empowering artists, and believes everyone can make “mini” art videos that document your journey with ease and joy.
Zach’s greatest passion has always been working directly with artists. He has shared the stories of dozens of artists through his video series, Beyond the Gallery, and taught hundreds more through his blog, in-person training, and now inside his membership community, Ready to Record.
In addition to his work with artists, Zach has made videos sharing human-centered stories for galleries, museums, and companies that include Adobe, Discovery, and Sony.
Follow Zach on Instagram @zach.wolfson
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]]>In his book, Blink, author Malcolm Gladwell says we have just seconds to make a good impression. Like it or not, people start forming an opinion of you from the moment they see you or your art, hear your voice, or read something you've written. From the moment you say I'm an artist the judging begins.
I don't like to talk about an artist's appearance. If I'm going to discuss improving one's professional presentation, I'm much more comfortable discussing the presentation of the work: the matting, framing, wall labels, hanging hardware, pedestals, marketing material, and accompanying language.
Talking about how someone looks feels icky. But avoiding the subject isn't helping my clients or you, dear reader.
With the increasing emphasis to be on video and social media—to show up and show your face—it's not only important that you look your best. It's critical that you feel your best. And looking your best can help with the feeling part.
My guest for this episode of the Art Biz Podcast is Brooke Harker, who has been working with artists on video for the past year in her capacity as the organizer of Saturday Night Live Art Shows.
You'll hear how, after some very traumatic events, Brooke regained confidence with other people and in front of the camera. It was partly because of a makeup lesson, and we discuss makeup artist Samina Malik's belief that your face is a work of art from God and you are a blank canvas. But her renewed confidence was also the result of a lot of inner work.
I hope you enjoy this conversation with Brooke Harker.
The post The Art Biz ep. 89: Reevaluating How You See Yourself with Brooke Harker appeared first on Art Biz Success.
]]>In his book, Blink, author Malcolm Gladwell says we have just seconds to make a good impression. Like it or not, people start forming an opinion of you from the moment they see you or your art, hear your voice, or read something you’ve written. From the moment you say I’m an artist the judging begins.
I don’t like to talk about an artist’s appearance. If I’m going to discuss improving one’s professional presentation, I’m much more comfortable discussing the presentation of the work: the matting, framing, wall labels, hanging hardware, pedestals, marketing material, and accompanying language.
Talking about how someone looks feels icky. But avoiding the subject isn’t helping my clients or you, dear reader.
With the increasing emphasis to be on video and social media—to show up and show your face—it’s not only important that you look your best. It’s critical that you feel your best. And looking your best can help with the feeling part.
My guest for this episode of the Art Biz Podcast is Brooke Harker, who has been working with artists on video for the past year in her capacity as the organizer of Saturday Night Live Art Shows.
You’ll hear how, after some very traumatic events, Brooke regained confidence with other people and in front of the camera. It was partly because of a makeup lesson, and we discuss makeup artist Samina Malik’s belief that your face is a work of art from God and you are a blank canvas. But her renewed confidence was also the result of a lot of inner work.
I hope you enjoy this conversation with Brooke Harker.
Music by Wildermiss
Highlights
- ‘I make cityscapes that are portals into other worlds.’ Brooke shares her work and updates from the Saturday Night Live Art Shows. (2:27)
- Face your fear of the camera by focusing on the fun. (7:16)
Brooke with Samina Malik at Grauman’s Chinese Theatre. - Looking confident as an artist does not start with emphasizing your looks. (11:50)
- Making a 180-degree shift by focusing on the internal first. (16:09)
- ‘See yourself as a beautiful piece of art—you are a blank canvas.’ (21:52)
- Brooke shares the routine that helps her feel prepared for anything. (24:16)
- Refocusing your attention to others starts with taking care of yourself. (29:10)
- The benefits of being seen as an artist, and sharing rather than hiding. (32:00)
- Telling your story is shaping the future of art history. (36:30)
- Finding the courage to take the first step to feeling your best, inside and out. (37:35)
- Everyone sees you and hears you, so figure out how to own it. (40:55)
Mentioned
- Samina Malik Makeup & Image Design
- Episode 62: Facebook Live Group Art Shows with Brooke Harker
- Saturday Night Live Art Shows
- 11-year old Bhavna Dubey on Saturday Night Live Art Shows
Quotes
- “I had a sense of purpose that was bigger than, ‘How do I feel and what’s comfortable for me?’” — Brooke Harker
- “If a person says, ‘I’ll do it when I feel comfortable, I’ll do it when I feel confident,’ then they might not do it. You’ve just got to do it anyway.” — Brooke Harker
- “It’s definitely possible to be in a very low place and shift to a higher energy, more positive place. We get to choose which place we’re in.” — Brooke Harker
- “See yourself as a beautiful piece of art — you are a blank canvas.” — Samina Malik
- “There’s a clarity that comes with sharing that doesn’t come with hiding.” — Brooke Harker
About My Guest
Brooke Harker is a contemporary artist based in Los Angeles, California. Her lively paintings of cities and coastal scenes are characterized by energetic brushstrokes in ink and thick oil paint applied with palette knives. These vibrant depictions of daily life capture a sense of motion and highlight moments of synchronicity. Harker calls herself a historian of the ordinary.
Her paintings are a collaboration with all of the people who’ve contributed to a place over time: architects, engineers, city workers who’ve placed street signs and pedestrians whose colorful fashion landed in view at the perfect moment. All of their individual actions brought together one moment, fated to be captured on canvas.
Follow Brooke on Instagram: @brookeharker
Music by Wildermiss
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]]>When Covid hit, Brooke Harker threw her fears about doing live video out the window and created Saturday Night Live Art Shows—because she thought it would be fun. It started with just her, but quickly grew to a core of regular artists, with new ones jumping in each week.
I wanted to talk with her about it because these weekly events are open to any artist who wants to show off their art or, perhaps, the art that you collect. In fact, as you'll learn, the rules are, well, ... What rules? This could be a great way for you to connect, practice your video (because imperfections are encouraged), and maybe even sell some art.
Brooke and I discuss:
And so much more. Listen and read the detailed notes.
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]]>When Covid hit, Brooke Harker threw her fears about doing live video out the window and created Saturday Night Live Art Shows—because she thought it would be fun. It started with just her, but quickly grew to a core of regular artists, with new ones jumping in each week.
I wanted to talk with her about it because these weekly events are open to any artist who wants to show off their art or, perhaps, the art that you collect. In fact, as you’ll learn, the rules are, well, … What rules? This could be a great way for you to connect, practice your video (because imperfections are encouraged), and maybe even sell some art.
Brooke and I discuss:
See detailed show notes below.
Listen
Music by Wildermiss.
Highlights
-
- “I’m an historian of the ordinary.” 3:00
- Brooke’s first call for artists went out on Friday, March 27, 2020. 5:00
- What happens on a Saturday Night Live Art Show, and the variety of approaches participating artists have taken.. 6:00
- Daniela Matchael, who Brooke met at an Art Biz Success event, approaches it like The Daniela Show. 9:15
- Some participants record their videos ahead of time. 11:00
- Tom Mosser always has his Golden Retriever, Lucas, in the videos and takes a variety of approaches, including studio tours. 12:30
- This is about showing up, not about being perfect on video. Two weeks prior to the start of Saturday Night Live Art Shows, Brooke had never before done a livestream. 13:15
©Brooke Harker, Roman Holiday. Ink, oil, and acrylic on canvas, 60 x 40 inches. - Brooke remembers this wisdom from one of her favorite yoga teachers: When you want to do something, the desire has to exceed the fear. 14:45
- How Brooke has survived as an artist by connecting with people. 15:30
- “We have the power as artists.” 17:30
- The artists who helped Brooke organize this project are Sheryl Benjy, Nichole McDaniel, and Joan Marie. Each has an important role to play. 19:00
- Brooke describes the collaborative videos they created to promote the events and how they are going easy on themselves and not over-committing since they’re all volunteers. 20:00
- This isn’t just for professional artists. The youngest participant has been 4 1/2 years old. 33:30
- Other participants that Brooke has met through my programs include Joan Marie (previously mentioned), Suzanne Gibbs, and Lynn Goldstein. 34:30
- The 3 questions Brooke asks herself to prepare for live video. 38:00
- The artists use the Marco Polo app to communicate with one another. 40:30
- The visibility of participating has definitely gone up. 43:30
- Brooke is seeking artists from every single state in the U.S. and as many countries as possible. 45:00
- You’re never going to get better at video until you start doing it and screwing up. 49:00
About My Guest
Photo of Brooke Harker by LOTTA Photography. Brooke Harker is a contemporary artist based in Los Angeles, California. Her lively paintings of cities and coastal scenes are characterized by energetic brushstrokes in ink and thick oil paint applied with palette knives. These vibrant depictions of daily life capture a sense of motion and highlight moments of synchronicity.
Harker calls herself a historian of the ordinary. Her paintings are a collaboration with all of the people who’ve contributed to a place over time: architects, engineers, city workers who’ve placed street signs and pedestrians whose colorful fashion landed in view at the perfect moment. All of their individual actions brought together one moment, fated to be captured on canvas. Follow Brooke on Instagram: @brookeharker.
Watch videos from the Saturday Night Live Art Shows and find out how you can participate. Find them on Facebook and Instagram.
Music by Wildermiss.
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]]>The post 11 Artist Videos to Whet Your Appetite Plus 1 Bonus appeared first on Art Biz Success.
]]>A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos.
What is working? Video! On average, videos are seen by 135% more people than photos.
And it’s not just on Facebook. Engaging videos can be a boon for your marketing regardless of where you post them.
So let’s look at some artists who have done a pretty good job with their videos. Some of these are self-produced and others are more professional, but you should be able to pick up a few tips from all of them.
Dionne Swift: Establishing a Rhythm
This professionally-produced video shows Dionne drawing inspiration from a beautiful landscape. In the studio, she paints with oil sticks and her sewing machine. Love the peek at her baskets of threads. The photography, lighting, and audio are of excellent quality.
Lorraine Loots: 365 Paintings for Ants
This professionally-produced video is gorgeous from beginning to end, with lovely entry and exit camera pans. The music and sound were just right, and I enjoyed listening to her and seeing her while she was painting her miniature pieces.
Patrick Gracewood: To Grandmother’s House
A look at a public sculpture commission with a nice blend of Patrick, his work, and his inspiration, including historical photographs. A microphone would greatly improve the sound quality, but it’s still nice to watch.
Kirsty Smith: My Life in a Box
I giggle every time I watch this. Kirsty’s gallerist requested that each artist make a related video to accompany his or her piece in a group show. (Brilliant idea! Never heard of this before.) Stick with it, and you’ll see From a Box, Kirsty’s collage/assemblage that served as the inspiration for the video.
Cynthia Morris: Capture The Wow
I absolutely adore this video from my pal, author and artist Cynthia Morris. It’s super low-tech and highly creative. The use of cards instead of slides or fancy graphics makes it engaging. You wonder what the scene is for the next card to pop into. We don’t hear Cynthia’s voice, but I enjoy the music. The length is just right at just over 1 minute.
Alyson Champ – Collage Artist
Another professionally-produced video that shows Alyson’s life on the farm and in the studio. She does a great job speaking to the camera and the background music isn’t intrusive at any point. She had me the moment she inserted the cat on top of her materials, but be sure to stick around for the sheep and chickens.
Linda Billet: How to Make Oprah Cola
This is a video about Linda’s process for making one piece of art. At almost 4 minutes, it is a little long, but still engaging. I appreciate how it slows down and speeds up in places. Stick with it until the end. Linda’s on-screen appearance is too fun to miss.
Ana Elisa Benavent
This video – the way it was shot and edited – reflects the energy and expressionism of her artwork. I’m a huge fan of Spanish and Latin guitar music, so I loved the track right away. However, I think it might have benefited from lowering the volume in places and shortening the length. I also wished I could have seen some finished paintings.
Vladimir Volegov: Emerald Bay
The artist writes: “This video was made in the mode 1 shot in 5 sec, total time of creating of painting is 15 hours 30 min.” At almost 10 minutes, it tests my focus limits, but it is amazing enough to have garnered over 300,000 views in less than two years. I found that the music got old very quickly, and that I preferred watching it in silence.
Brooke Harker: Urban Landscape Artist
Brooke was inspired by my audio program with videographer R. Daniel Foster to make a video, and she found a quality team to help her do it. What I love most about this video is Brooke’s smile and positive energy. It’s clear she infuses her canvases with love.
Painting Wild Horses from Life with Karen McLain
Karen also got inspiration from listening to Daniel. I love how this video opens from the trunk of her car, and we can hear the sounds of nature. She gathers her supplies and sits on a small seat, where she carefully unpacks her tools. Then she pulls out a laptop! What in the world is she going to do with a laptop? Just watch. The sound quality is off, but her more recent videos have improved sound.
Bonus Video
Brian Rutenberg has a regular video show that he fashions after cooking shows – or so he says in this video. I share it here as a bonus because I couldn’t decide which of his videos to feature. This is his most recent. At around 12-15 minutes, his videos are longer than most, but they are instructional and engaging.
Got a favorite video of an artist? Please share a link to it in a comment and tell us what you like most about it.
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]]>Here’s how those went down.
The post Turn On Your Cell Phones appeared first on Art Biz Success.
]]>Don’t dismiss this right away. Let me explain.
On two occasions I have witnessed audiences embrace a speaker or situation that encouraged photography.
Here’s how those went down.
Situation #1: Mari Smith at Infusioncon 2013
Before Facebook expert Mari Smith got on stage at the Infusionsoft conference last spring, the “star” speaker preceding her interrupted his speech twice to tell someone to turn off his camera.
The second interruption came with a threat and was uncomfortable for everyone in the audience. I immediately disliked this guy.
Then Mari got on stage and said something like, Okay, everyone, turn on your cameras! This was followed by her endorsement to share photos and video anywhere and everywhere.
This put us at ease. We had a collective giggle because her approach was exactly the opposite of her predecessor. It was generous and engaging.
She undoubtedly received a ton of free publicity because of it.
Situation #2: The Symphony
Before the Boulder Symphony Orchestra performed The William Tell Overture, the president welcomed everyone and pulled out his cell phone.
Here it comes, I thought. So I made sure mine was muted.
But that’s not what he wanted. Instead of the usual “Please mute your phones” warning, he asked us to take photos throughout the night. The first person to post a photo to their Facebook page got free tickets to the next concert.
After intermission, he gave us an update on the photo-posting contest and mentioned the winner’s name. Then he encouraged more photography and posting and mentioned prizes for future winners.
The symphony was taking advantage of the fact that most people in the audience had a phone camera, and many of those people knew how to share images to Facebook immediately.
Use It
I get that you want to protect your copyright, and I couldn’t be more supportive of that.
I understand that you are concerned when people photograph your work and then share it without attribution. Or when they copy it out of “admiration.” Those violations are unacceptable.
But how could you take advantage of the fact that everyone walks around with a camera in her purse or his back pocket?
How could you benefit from people wanting to remember your work?
How could you encourage sharing of cell phone photography and video?
Tell us your ideas in a comment – and then do it!
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]]>The post The Big Fat Artist Video Challenge appeared first on Art Biz Success.
]]>If you participated in this teleseminar and created a video as part of the challenge, we want to hear from you.
Please leave your video link in a comment on this post and tell us what you most enjoyed about the seminar. We’ll give you free feedback.
Daniel and I want to know that you didn’t just listen, but that you are implementing what you learned.
The first person to submit was Elaine Callahan, who shared this video.
The post The Big Fat Artist Video Challenge appeared first on Art Biz Success.
]]>The post The Secret To Powerful Videos That Showcase Your Art appeared first on Art Biz Success.
]]>Are you visually literate?
Your immediate reaction to that question may be: Of course I’m visually literate, I’m an artist!
Granted, you’ve gained mastery in your medium. But becoming literate in how you visually market your work can be like learning a new language (but far less difficult).
Screens are everywhere today – on ATM machines, at the checkout counter, over the gas pump and of course right in your pocket.
Media has been wholly democratized. On the video front, cheap tools and free methods of distribution means anyone can own and operate their own TV broadcast channel.
That’s real power.
Video, in fact, is the most powerful storytelling medium available to spread news of your work.
The problem is, most user-created video is lousy.
I concede that more than a few YouTube videos with mega-million hits are poorly lit and look like someone indiscriminately waved their camera around.
But when it comes to presenting your art to the world – that’s a different beast – mostly because of these two factors: meaning and message.
Take a moment to view this one-minute, thirty-second video I created titled, I am Baghdad.
I believe the video is effective because the meaning of the art piece is baked into the message. What do I mean by that?
The message (the ways and means of communication) wholly conveys the intent, the significance – and really the essence of the work. It stays true to the work and its meaning.
When message matches meaning, you’ve got a great, marketable marriage.
Now let me be truthful. All video is a lie. Whenever one picks up a camera or hits an edit command, reality is fundamentally altered.
And yet there is a way to create video that is true to the subject, and moreover, honors and lightly frames the subject – all without interfering with the work.
The message must match the meaning.
Such video can easily be created. And you don’t need to employ the jazzy techniques I sometimes use.
The great news: Inexpensive or free video creation tools are at your disposal; free platforms such as Vimeo and YouTube await. No-cost instruction can be found everywhere on the web.
Some grow a bit nervous (okay, they freak out) when contemplating making their own videos: the camera, the lens, the lighting, the audio, the editing, the uploading, the downloading. And all those cords. I still hate the cords.
Of course there is a learning curve, but it’s not nearly as steep as you might think. The true reward of course, is your work artfully presented to a worldwide audience – one you may have thought was unreachable.
Oh, and that other reward. The exact same comment you’ll get from everyone who sees your videos:
You made that? Really?
R. Daniel Foster is an award-winning filmmaker, writer and documentary expert who creates video marketing materials for a variety of business clients. He is my guest on a special audio program and transcript Promote Your Art Through Video, which is now available to members of the Art Biz Incubator.
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]]>The post 3 Artists Inspiring Me Right Now appeared first on Art Biz Success.
]]>Here are two more of the same ilk.
1
David Wiemers’ Videos
I love how comfortable David is with the camera and that he takes risks to be funny. These videos are a joy to watch.
Watch Brian Williams’ “interview with the artist” in the above video. Then check out the artist’s interview with himself in this home page video.
2
Kristina Wentzell’s The Happy Camper Kickstarter Success
Kristina was a star pupil of our Blog Triage class last year and funded The Happy Camper through Kickstarter. She no longer waits for people to come see her art. Instead, she takes art to the people – in her camper-turned-art-gallery!
First, you have to see the adorable video she produced for Kickstarter.
Then peek inside the camper.
This last inspirational story isn’t about self-promotion, but about an artist trying to lift up her entire community of artists.
3
Robin Maria Pedrero’s Orlando Art Review
Robin posted the first review on the Orlando Art Review blog on May 17, 2012 and she has been going strong with help from her artist-writers. She said she was inspired by my 2012 post calling for artists to write more about the art in their communities. (I love that!)
In a tweet, Robin told me, “It is my goal with these art reviews to elevate the arts in Orlando, and bring awareness as to how wonderful the arts are here.”
How lucky those Orlando artists are!
Who is inspiring you right now?
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]]>The post 4 Quick Videos You Use in Your Art Marketing appeared first on Art Biz Success.
]]>I wanted to send a big thank you to you. I have experienced a huge increase in sales in the last two months. Between different kinds of promotion for my upcoming exhibit (which is selling before the exhibition date- oh my goodness!) and finally using my mailing list, I am really moving paintings.
This is great, right? I could plaster these words all over my Art Biz Coach site! But I’ve learned that words are much more powerful when you see them come out of someone’s mouth.
So I asked Elaine if she’d like to do a video for me. Fresh back from selling a number of additional paintings at a recent solo exhibit, she jumped at the chance.
Here’s one cut from Skype (we lost a little connection, but not bad for talking to Africa!).
I’ve been trying to pay closer attention to opportunities that might arise when someone gets great results from a workshop, seminar, or my consulting. My first video efforts resulted in great testimonials at a workshop, but no audio. (Still kicking myself over losing these!)
Nate Metz agreed to say a few words on Skype earlier and his video showed up on my workshops page. After a few terrible takes (my bad), I enlisted artist and documentary filmmaker Laura Tyler‘s coaching help to improve what I was doing. (Thanks, Laura!)
I’m learning and have a long way to go. But this process made me think of some ideas for how you could incorporate more interesting video – mostly featuring other people – into your marketing.
4 Videos You Could Shoot on the Fly
1. A Collector Talking About How Much She Loves Your Art
Get her while she’s still in your exhibition space and is thrilled to add your piece to her collection. Or try the Skype route if the opportunity doesn’t arise until later. Be sure to show her and the piece of art she purchased.
2. A Few Words of Gratitude to Your Supporters
You’ve experienced some good moments recently and are grateful to the Universe. Tell it/them! Be brief, but let us see your heart.
3. A Student Who Had a Breakthrough in Your Class
The moment someone has an Aha! moment after learning something new from you is the time to ask for a testimonial. You will be able to hear and see the excitement in his voice.
4. A Child Reacting Spontaneously to Your Art
Kids say the darnedest things! If you can’t get a talking cat, a kid is the next best thing. Be prepared to be surprised!
What ideas do you have for engaging videos?
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