Comments on: Track Your Business Growth

By: Top 2013 Art Business Tips From The Pros

Mon, 07 Jan 2013 17:47:53 +0000

[…] Alyson Stanfield: “Track it!” Track all of the numbers that will tell you whether you’re making money as an artist or just have an expensive hobby. This can be scary at first, but it should shock you into action. Tracking numbers tells the Universe that you are committed to your business. And the Universe doesn’t give you more of something until you’re ready to accept more. A list of the numbers to keep your eye on is here. […]

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By: Robert Bean

Thu, 11 Oct 2012 21:41:04 +0000

This isn’t exactly tracking hard and fast numbers for my business, but one thing I’ve started to “track” are potential venues, like a gallery, that I’m interested in possibly showing in. Once I’ve got a venue listed as a prospect I try and check on them at least once a month – their website, social media, blog, etc – and keep up with and make notes about them. Gives me a better idea if I think they will be a fit for me and my work.
I use OneNote (like Evernote) to create entries about each prospect, then I create a bookmark folder in my browser for the prospect where I put links to each resource for the prospect. Keeps it organized that way.

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By: Kathy Cousart

Thu, 11 Oct 2012 14:57:29 +0000

Alyson, This falls under how you track but wanted to share. I started using Invoice2Go and love it! Helps me see where I am by month, quarter, etc to reach those goals. Also makes you realize the expense side is important also and they have Receipts2Go….Great inexpensive tools to help see where you are!

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By: Did You Find Any Surprises in Your Businesss Tracking? — Art Biz Blog

Thu, 11 Oct 2012 11:00:15 +0000

[…] I encouraged you to track your business growth. Presumably, you’ve been doing some of this […]

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By: Alyson Stanfield

Wed, 10 Oct 2012 14:19:07 +0000

In reply to K Henderson.

K: I use 1ShoppingCart (newsletter and autoresponders) and Aweber (blog subscriptions) to follow link tracking, though I don’t watch these numbers super closely. I imagine that this will change in the future as I plan to use these tools in a more sophisticated way.
In 1SC, you must “Enable Link Tracking” in order to follow the click-throughs.
I have one subscriber that can’t use the links provided when link tracking is available, so there might be others for whom that’s a problem. I’m keeping an eye on this.

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By: Alyson Stanfield

Wed, 10 Oct 2012 14:15:37 +0000

In reply to Philip Frey.

Philip: Absolutely! You want to know that your workshops are making money and not costing you money.
Do you ever watch Restaurant Impossible? Great biz lessons on that show! Usually the owners get in trouble when they think something is making them money and don’t actually track the income and expenses.

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By: K Henderson

Wed, 10 Oct 2012 14:08:34 +0000

How are you tracking ‘Click throughs’ from your email. is your email program providing it or are you looking at the stats on your blog? Or something else?
What email program are you using that shows ‘open rates’?

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By: Philip Frey

Wed, 10 Oct 2012 12:58:54 +0000

Thanks Alyson, great advice. I’m in the process of looking at my workshops: venues, frequency, how I present them, etc.. The tracking the finances is a week point – entering data into Quickbooks is the last thing I want to do. But, that’s just a habit I can change.
Cheers, Philip

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