Comments on: Keeping Gallery Relations on the Up-and-Up

By: FVVA

Thu, 14 Mar 2013 15:52:19 +0000

I think it depends. If I’ve signed an exclusive contract with a gallery, I want the territory clearly defined, and that will have to include online sales with people who have contacted me through my website. I’d be ok with sending local people to the gallery, but international collectors, especially if they’ve purchased from me prior to my gallery contract, I’m not sure. Anyone who found me through the gallery’s site, well, it’s the gallery’s sale.
My present representation is a non-exclusive contract through a furniture store. If the work is physically there, they get the sale; ditto if I’ve promised it to them. If not and people are taking the time to track me down then I have sold directly to them (at the same price). So far this has only included work that the store doesn’t want — they aren’t interested in drawings, for example — or wouldn’t have gotten anyway. I did once retrieve a piece that had been there long past the consignment agreement…but it went to Australia & the store doesn’t sell internationally. And I am doing all the work of framing/delivering/shipping. But it’s an entirely different relationship than I would have with a gallery: my work is treated exactly as if it were furniture or a lamp.

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By: April 14 – Ethics for Artists « Le Art Studio

Sat, 14 Apr 2012 14:19:22 +0000

[…] Keeping Gallery Relations on the Up-and-Up (artbizblog.com) […]

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By: Sari Grove

Tue, 03 Apr 2012 23:25:21 +0000

In reply to Alyson Stanfield.

Ok…I pulled a comment by Edward Winkelman on multiple galleries…He says that often an artist has a “primary” gallery, & if so, that gallery takes usually a 10% commission on sales from other galleries outside that city, & up to 20-30% commission on sales by galleries in the same city as the primary…But each case is different…I am monogamous when it comes to galleries, plus I figure if Cy Twombly can just have the Gagosian gallery, then who am I to have more than one? (I never give more than 1/3 total, so I think Edward Winkelman’s numbers are steep, but the principle is sound)…

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By: Gallery Representation | cherilyn sunridge mythological art|heart-filled&soul-lifting poly-vinyl canvas art

Tue, 03 Apr 2012 21:28:48 +0000

[…] I recently partook of a teleseminar facilitated by Alyson Stanfield and Debby Williams. This hour was replete with information about pricing your art, some savvy guidelines, conducting your own market research and all presented by two women who have been in the “art” business for a reputable amount of time, and they are both fun and sophisticated. Here is a link to Alyson’s blog: https://aaartbizold.wpengine.com/2012/04/upandup.html […]

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By: Sari Grove

Tue, 03 Apr 2012 15:37:57 +0000

In reply to Sari Grove.

Ooh…I just want to add…An artist here had his own frame shop…He was selling his own paintings from the shop, like a $2000.00 dollar painting a week…A prestigious gallery here, very prestigious, wanted to represent him…But they told him if they did he could no longer sell his own work from his shop…He said no…(I was a little astonished, but he said the direct money was too good to stop…)(career path choices…)

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By: Sari Grove

Tue, 03 Apr 2012 15:28:15 +0000

In reply to Alyson Stanfield.

Galleries have territories…Usually, if someone comes to your studio to buy, they are trying to bypass the gallery closest to you…Artists should be extra careful, since galleries & the taxman, will sometimes try to buy directly to see if you are offering deals or not charging or paying sales taxes, or not giving a commission to the gallery…In the case of multiple galleries in multiple locations, I have seen cuts being split amongst them all…If your studio is far enough away from a gallery to be considered a separate territory, then you could claim the whole thing theoretically…But that depends on how far the gallery says their territory comprises- all of the United States?-The world?-Just Colorado…I have had galleries completely ignore me because they assumed I would be selling directly from the studio without giving them a cut…This does need to be hammered out…I don’t work with more than one gallery at a time because most galleries I work with have such large territories that I can barely produce enough for one…But again, I repeat-if a gallery thinks you will be selling direct from your studio(without giving them their piece), while you are represented by them, they may overlook you for an artist who doesn’t…

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By: Alyson Stanfield

Tue, 03 Apr 2012 15:10:46 +0000

In reply to Dorothy Lorenze.

Dorothy: Are you actively seeking?

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By: Alyson Stanfield

Tue, 03 Apr 2012 15:10:27 +0000

In reply to Kathy.

Kathy: I agree with Sari that you need a good contract. Do you have one? It should state that you sell originals and galleries sell multiples.

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By: Alyson Stanfield

Tue, 03 Apr 2012 15:09:24 +0000

In reply to Sari Grove.

Sari: Gosh, I’m having a hard time with this. What if you have more than one gallery? Do you give everyone a piece?

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By: Alyson Stanfield

Tue, 03 Apr 2012 15:07:59 +0000

In reply to Janice Tanton.

Janice: Assist – absolutely! Galleries depend on that and it will strengthen you relationship with your dealers.
Thank you for sharing your post.

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