True, the unfollow is a message unto itself. A year ago I might have taken the time to craft a gentle note (when I was a chef I learned that a complaining customer is actually a gift) but lately things have not gone well; I just don’t have the energy. Sad, selfish (perhaps), but true.

Kye: You can always contact and say you are unfollowing because X or Y. You’d be doing her a favor. But you might also be opening yourself up to an unpleasant (and unnecessary) confrontation. Usually a swift unfollow sends a message.