Under-promise and over-deliver–this is a key business rule. It means that you should 1) never promise more than you can make good on and 2) surpass any expectations. In other words, wow your patrons, curators, administrators, and gallerists with speed, efficiency, and quality. Here are ten ways to exceed expectations. 1. Offer to deliver any
Artist Geri Dunn was stunned when someone purchased a gift certificate of hers at a silent auction and then wanted to either 1) redeem it for cash or 2) commission an original drawing for the amount on the certificate ($150). People really do ask/demand the darndest things! Let’s look at the situation and start with
What to Put on a Gift Certificate for Your Art Read
Are the colors, font styles, and font sizes consistent on your website or blog? It’s easy to be seduced by a sexy font or a trendy color, but don’t be. As an artist, you should be more concerned about the visual presentation of your art than about any fancy design tricks. The art should always
Create a Style Sheet for Your Website and Blog Read
In case you missed any posts during the last 12 months, I’ve selected one from each month to call your attention to. Here they are: The Greatest Hits from the Art Biz Blog from 2009.
Greatest Hits (Posts) of 2009 Read
DECIDE that each day will be a good day and that you’ll be in a good mood. That’s right: You can decide. DECIDE that you’ll sing, smile, laugh, and dance more often. DECIDE to make this a rewarding year filled with things and people you love. DECIDE to set boundaries around your studio time. The
Decide What Your Year Will Look Like Read
Wouldn’t it feel great if you started the New Year with a clean studio, office, and home? Think about spending this final week of the year tidying up all of the loose ends that have been nagging at you. And remember to put it on your calendar for next year. Don’t schedule other appointments. This week is just for you.
Sweep up your incompletes during Clean Slate Week Read
Just a quick note and picture to wish you and your loved ones a very Merry Christmas.
If you’re too caught up in trying to promote and sell your art, now is a great time to take a break. Invoke the spirit of the season. Slow down, open your heart, and think of others this week. If you’ve appreciated someone’s friendship, advice, or support, take time to tell him or her. It
Give a Gift from the Heart Read
How do you overcome the terror of going to a party or reception where you might not know a single soul? How do you get comfortable with being uncomfortable? Here are some tips for breaking the ice at your holiday party or art opening.
Mingling at holiday parties and/or art openings Read
What would you save first if a hurricane or tornado were headed your way? How would you go about salvaging the wreckage after a flood or earthquake? Do you have a fire safety plan in place? Even if you don’t live in a place considered to be prone to natural disasters, you still need to
Are you ready for a disaster? Read
