In marketing your art, there are no absolutes—regardless of what you might hear from a so-called expert or influencer. Everything is a test. You don’t know what works until you try, look at results, and make adjustments.
How do you know which is right? There’s only one way to know which is the right option for you. Test and track them!
Test your email marketing and track your results Read
Tired of overthinking every post and wondering if you’re just adding to the noise? You’re not alone. And you’re not the noise.
This episode calls out the perfectionism hiding behind “quality over quantity” and reminds you what your real job is: to show up, share the work, and let the right people catch on. No false hype, no algorithm games, just honest strategy and a clear path forward for thoughtful artists.
It’s not your job to worry about adding to the noise (233) Read
Wildlife artist James Corwin has built a thriving business around his original paintings—intentionally adding prints, commissions, and a gallery to support his studio practice. He shares how he found his niche, structured his income streams, and learned to prioritize focus over endless growth.
Pay close attention to how James nurtures collectors. It’s not just good customer service—it’s a smart business move that many artists overlook or don’t make time for.
Strategic growth, collector relationships, and costly lessons with James Corwin (232) Read
Have you heard that reading complex works of fiction isn’t just enjoyable, it can also combat dementia? As long as we’re reading novels, why not look for ones with art and artists at the center?
This updated post, which is as much for me as it is for you, has 7 personal recommendations plus 28 that others have added to the list. Add yours!
35+ Novels with art and artists (2026 update) Read
Over the past decade, my thinking about artists’ mistakes has evolved. Most aren’t dramatic failures—they’re quiet habits of avoidance. In this updated post, I group the seven biggest mistakes into three themes: mindset, connection, and structure. Each includes a reflection to help you take honest inventory.
These aren’t fatal flaws—they’re invitations to shift. Awareness is the first step toward momentum in your art career.
What You’re Not Doing: 7 Mistakes Artists Make Read
After a career in law enforcement, Jennifer Steck turned to painting—and quickly saw what was missing in the art world. So she built it.
Artburst Studios is part pop-up show, part connection hub, and fully focused on supporting working artists. With just 22 total days of sales over three years, it has helped more than 80 artists sell over $174,000 of art—all while fostering visibility, relationships, and mutual support.
Creating Artist-Centered Opportunities with Jennifer Steck (230) Read
Titling your art is more than a finishing touch—it’s a meaningful step in your creative process. In this episode, artist and writing consultant Fran Gardner shares how naming your work gives it independence, reveals deeper insights, and strengthens the connection between artist and viewer.
Discover why titling matters, what it can teach you about your work, and how to approach it with intention and care. A thoughtful conversation every artist should hear.
The Awesome Responsibility of Titling Your Art with Fran Gardner (229) Read
Your website won’t attract visitors just because it’s pretty. You have to invite them—gently, consistently, and with purpose.
In this solo episode, I share 11 smart, doable tactics to get more eyes on your art (plus a link to download all 22). No sleazy tricks—just thoughtful ways to guide people to your digital doorstep and keep your work from staying hidden in the corners of the internet.
22 Tactics to thoughtfully invite people to visit your artist website (228) Read
Big ideas take time. This episode looks at how one artist has stayed connected to a single, evolving creative project for over a decade—by following joy, embracing personal obsessions, and giving herself permission to revisit old fascinations.
You’ll hear how a vivid dream sparked an expansive interdisciplinary project, and how clarity, planning, personal obsession, and embracing multiple mediums can fuel momentum—even when the work feels overwhelming or the payoff isn’t immediately clear.
Married to a single art project forever with Michelle Fung (227) Read
This episode offers a candid look at how LA’s Gabba Gallery operates and what artists should know before submitting their work. Learn what signals professionalism, how first impressions are formed, and why clear communication matters.
You’ll hear about the inner workings of artist selection, the importance of preparation, and what strengthens long-term relationships between artists and galleries—shared from the perspective of those managing shows, reviewing submissions, and running the business every day.
What galleries want: preparing yourself and your art (226) Read
